Amanda Zwicker, Principal Research Consultant, is part of the Brand and Media Experience unit at eye square. She has a bachelor’s degree in Business Administration with specialization in Marketing Management and Human Resource and Organisational Management.
Her team assists clients in the financial, energy, and pharmaceutical fields in the implementation of global user experience studies.
Amanda Zwicker has extensive experience in optimizing the visual ad performance of online ads from international corporations
She is s specialised in user experience with eye tracking for mobiles and static websites
Amanda Zwicker has extensive experience in conducting user experience interviews as well as in qualitative and quantitative data analysis