Felix leads a team of research consultants focused on implicit and behavioural research at the brand touchpoint POS.
He has a passion for developing creative study designs and combining these with innovative technology in order to explain consumer behaviour and decision making processes.
Felix and his team conduct studies on all continents for a large variety of clients ranging from the FMCG to automotive and consumer electronics sector.
Expert on the application of innovative technology and creative research methods.
Has comprehensive experience in conducting studies with interdisciplinary and intercultural teams.
Has advised clients from the FMCG, automotive and consumer electronics industries for many years.
He is a regular speaker on trends and scientific methods of research at conferences and training seminars and enjoys working in interdisciplinary teams.