[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Was kann die Maschine schon heute, warum narrt sie uns und was läuft real ab? - Maschinelle oder empirische Vorhersage von Aufmerksamkeit [/vc_column_text][vc_empty_space height="20"][vc_column_text]Salienz-basierte Verfahren folgen dem Bestreben, menschliche Wahrnehmung zu approximieren....

10 Januar, 2020

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="30599" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://www.eye-square.com/de/wp-content/uploads/sites/6/2019/12/HORIZONT_48_2019_Interview_Schiessl.pdf"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] "Die magischen 2,5 Sekunden"   Wenn Werbung läuft, sind die meisten Konsumenten spätestens nach 2,5 Sekunden verschwunden. Dieses kurze Zeitfenster von Aufmerksamkeit bildet eine der...

28 November, 2019

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="27629" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://www.horizont.net/planung-analyse/nachrichten/online-special-fmcg--handel-smarte-forschung-zum-smart-shopping-178453"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Näher an der E-Commerce-Realität - mit den richtigen Tools   Im kürzlich erschienenen Online Special FMCG & Handel der Planung & Analyse beschäftigt sich Felix...

08 November, 2019

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="30418" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://www.eye-square.com/de/wp-content/uploads/sites/6/2019/10/ResearchResults-6-2019-Interview-Michael-Schiessl-eye-square-Web-PDF.pdf"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Nie war es spannender als jetzt!   In der neusten Ausgabe besuchte die Research & Results eye square und interviewte Michael Schießl (CEO, eye square)...

07 November, 2019

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="29367" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://www.research-results.de/fachartikel/2019/ausgabe-4/bedeutung-menschlicher-sinne-fuer-die-auswertung-von-online-kampagnen.html"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Bedeutung menschlicher Sinne für die Auswertung von Online-Kampagnen   Viele Kampagnen bleiben hinter ihren Erwartungen zurück, denn die Rezeption einer Kreation ist viel komplexer als...

16 Juli, 2019

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="28373" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://www.metaprofiler.com/"][vc_empty_space height="20"][vc_column_text] Wie werden Bots und Voices zum Markenerlebnis?   Invisible Interfaces – Bots und Voices – werden zu immer wichtigeren Touchpoints mit der Marke, konzentrieren sich aber...

02 Mai, 2019

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Am 09.05.2019 um 11:00 präsentiert Andreas Thölke (CTO, eye square) eye squares In Context Plattform - eine insight-starke, authentische und gleichzeitig sichere und panel-freundliche Experimental-Umgebung zur Bestimmung der Touch-Point-Experience. Vorab sind...

29 April, 2019

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Dr. Matthias Rothensee im Interview mit Research&Results[/vc_column_text][vc_empty_space height="30"][vc_single_image image="28237" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/de/wp-content/uploads/sites/6/2019/04/ResearchResults-Ausgabe-2-2019-10-Fragen-10-Antworten-Matthias-Rothense...

02 April, 2019

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Am 14.03.2019 um 11:00 zeigt Christian Göldner in seinem Webinar "Displays und Zweitplatzierungen – von der lästigen Stolperfalle zum Eye Catcher" Insights und Best-Cases zu In-Store-Marketing Materialien und gibt Tipps für...

11 März, 2019