[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="37995" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://qual360.com/healthy-and-happy-how-mental-health-apps-benefit-from-ux-research/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Schon vor Covid stieg die Nachfrage nach digitalen Diensten für die psychische Gesundheit erheblich an - ein Trend, der durch die Pandemie nur noch verstärkt wurde. Der...

22 Februar, 2022

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="37782" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/de/wp-content/uploads/sites/6/2021/12/Werbewirkung-Methoden_aktueller-Stand_eye-square-Artikel_Transfer_4_21.pdf"][vc_empty_space height="50"][vc_column_text] Analog und Digital-aktuelle Methoden in der Werbewirkungsforschung [/vc_column_text][vc_empty_space height="30"][vc_column_text] Wie stark können Konsumenten aktuell noch durch Werbung stimuliert und zu einer Reaktion oder zu einem Kauf motiviert werden? Die Werbewirkungsforschung steht vor...

07 Dezember, 2021

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="37660" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.smashingmagazine.com/2021/10/eye-tracking-mobile-ux-research/"][vc_empty_space height="50"][vc_column_text] Eye-Tracking in Mobile UX Research: Beitrag von Oculid [/vc_column_text][vc_empty_space height="30"][vc_column_text] Dank der Technologieentwicklung ist Eye-Tracking für die UX-Forschung zugänglicher geworden, da es Forschern ermöglicht, Erkenntnisse über die visuelle Aufmerksamkeit der...

23 November, 2021

[vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="37240" img_size="large" onclick="custom_link" qode_css_animation="" link="https://www.eye-square.com/en/wp-content/uploads/sites/4/2021/10/display_Spezial_Instore_Kommunikation.pdf"][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column width="1/4"][vc_single_image image="37241" img_size="medium" style="vc_box_border" qode_css_animation=""][/vc_column][vc_column width="3/4"][vc_column_text] Nach wie vor treffen die Käufer einen Großteil ihrer Kaufentscheidungen am POS. Daher ist es umso wichtiger,...

06 Oktober, 2021

[vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="37226" img_size="large" onclick="custom_link" qode_css_animation="" link="https://www.horizont.net/planung-analyse/nachrichten/memex-konferenz-von-eye-square-ccc-194764"][vc_empty_space height="20px"][vc_column_text] planung&analyse berichtet über die Memex Konferenz 2021: "Das Institut eye square hat seine jährliche Memex-Konferenz dieses Mal hybrid veranstaltet. Unter dem Titel „See the Experience“ wurde Marktforschung mit anderen Themen verknüpften: KI...

05 Oktober, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="37137" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/woche-der-marktforschung/neues-von-der-wdm/einzelansicht/in-der-werbewirkung-liegt-tv-liegt-beinahe-immer-auf-platz-1/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Marvin Vogt von eyesquare spricht im Vorab-Interview zum Web-Seminar im Rahmen der WDM darüber, was die Studie „Track the Success" so besonders macht,...

10 September, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="37133" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/why-agencies-must-look-beyond-social-to-the-next-frontier-ecommerce/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Online shopping experienced an unprecedented boost as a result of the COVID-19 pandemic. Adding e-commerce as advertising channel helps marketers to cover the bottom...

09 September, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36976" img_size="650x400" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Von Januar bis März 2021 unterstützte eye square Screenforce, die Initiative für Vermarktung von TV und Bewegtbild. In diesem Jahr untersucht die Initiative die Wirkung identischer...

21 Juni, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36920" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/planung-analyse/nachrichten/online-special-customer-centricity-wie-amazon-die-erwartungen-an-die-user-experience-bestimmt-191572"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Insgesamt werden etwa die Hälfte aller Online-Käufe auf Amazon getätigt. Dies liegt nicht nur am umfangreichen Angebot, sondern auch am Nutzererlebnis. In ihrem...

04 Juni, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36906" img_size="650x400" alignment="center" qode_css_animation=""][vc_empty_space height="20"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Welche Rolle spielt die Gaming-Branche im Jahr 2021? Und warum sollten Marktforscher, Werbetreibende und Marken daran interessiert sein, sich darüber zu informieren? Dr. Jan-Michael Kühn, Experte...

31 Mai, 2021