[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="37133" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/why-agencies-must-look-beyond-social-to-the-next-frontier-ecommerce/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Online shopping experienced an unprecedented boost as a result of the COVID-19 pandemic. Adding e-commerce as advertising channel helps marketers to cover the bottom...

09 September, 2021

[vc_column][/vc_column][vc_single_image image="37088" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Was Erkenntnisse über das Blickverhalten von Kunden den Unternehmen verraten können und wie diese die Informationen nutzen, lernten Studierende des Wahlmoduls „Eye-Tracking im Retail Management“. Wie suchen wir nach Produkten auf Websites? Was sehen und was übersehen wir? Warum...

05 August, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36976" img_size="650x400" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Von Januar bis März 2021 unterstützte eye square Screenforce, die Initiative für Vermarktung von TV und Bewegtbild. In diesem Jahr untersucht die Initiative die Wirkung identischer...

21 Juni, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36920" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/planung-analyse/nachrichten/online-special-customer-centricity-wie-amazon-die-erwartungen-an-die-user-experience-bestimmt-191572"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Insgesamt werden etwa die Hälfte aller Online-Käufe auf Amazon getätigt. Dies liegt nicht nur am umfangreichen Angebot, sondern auch am Nutzererlebnis. In ihrem...

04 Juni, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36906" img_size="650x400" alignment="center" qode_css_animation=""][vc_empty_space height="20"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Welche Rolle spielt die Gaming-Branche im Jahr 2021? Und warum sollten Marktforscher, Werbetreibende und Marken daran interessiert sein, sich darüber zu informieren? Dr. Jan-Michael Kühn, Experte...

31 Mai, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36716" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/interviews/marktforschung/mit-smartphone-eye-tracking-setzt-sich-die-evolution-fort/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Von Eye-Trackern an Fahrradhelmen über Webcams bis hin zum Eye-Tracking via Smartphone: Im Interview mit marktforschung.de sprechen unsere Kollegen Philipp Reiter und...

06 Mai, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="36572" img_size="550x330" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.thinkwithgoogle.com/intl/de-de/insights/customer-journey/entlang-der-customer-journey-zu-kundenloyalitaet/?utm_source=twg_sales_internal&utm_medium=referral&utm_campaign=Customer%20Loyalty&utm_content=study"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Kundenloyalität rückt immer mehr in den Fokus. Studien zeigen, dass die Gewinnung von neuer Kundschaft erheblich mehr kostet, als Bestandskunden zu...

13 April, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36502" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/interviews/marktforschung/den-ansatz-den-grosse-internetfirmen-ueber-jahre-perfektioniert-haben-koennen-nun-auch-sie-nutzen/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Die Bedeutung von E-Commerce wächst konstant, die Kenntnisse über Verhalten und Erlebnisse beim Onlinekauf sind jedoch vergleichsweise limitiert. In dem neuen Interview...

31 März, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="36436" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.quirks.com/articles/how-system-0-determines-communications-success-in-the-new-digital-environment"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] In den letzten 15 Jahren gab es einige revolutionäre Entwicklungen. Das mobile Internet markiert damit den Anbruch einer neuen Ära. Die...

25 März, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="36420" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.advertisingweek360.com/were-still-in-the-early-innings-of-advertising-on-amazon/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Jahrelang wurde die digitale Werbung von zwei Giganten dominiert: Google und Facebook. Die Tech-Giganten konnten den Markt nicht nur aufgrund des...

23 März, 2021