[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20px"][vc_column_text]Die Corona-Krise hat auch Deutschland fest im Griff. Je stärker die Zahl der Infizierten steigt, desto größer werden Sorgen und Ängste der Bevölkerung. Wie verhalte ich mich? Was kann ich...

23 März, 2020

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="10"][vc_single_image image="31312" img_size="300x300" alignment="center" style="vc_box_border_circle" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Das Corona-Virus ist das bestimmende Medienthema im Moment. Auch wenn die Folgen der Pandemie für Bevölkerung und Wirtschaft noch schwer abzuschätzen sind, spürt...

13 März, 2020

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="31264" img_size="300x300" alignment="center" style="vc_box_border_circle" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/interviews/marktforschung/aufmerksamkeitsspannen-werden-durch-die-rhythmik-der-medien-determiniert/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] In Zeiten intensiver Mediennutzung und Multi-Screening wird die Aufmerksamkeitsspanne zunehmend fragmentiert und kurz. Eye square hat dazu eine der bisher umfangreichsten...

09 März, 2020

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="27832" img_size="300x300" alignment="center" style="vc_box_border_circle" onclick="custom_link" qode_css_animation="" link="https://www.eye-square.com/de/wp-content/uploads/sites/6/2019/10/ResearchResults-6-2019-Interview-Michael-Schiessl-eye-square-Web-PDF.pdf"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Wie ist es eigentlich wirklich in der Marktforschung zu arbeiten? Welche Aufgaben erwarten einen bei der Shopper Experience Unit von eye square? Im...

30 Januar, 2020

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Was kann die Maschine schon heute, warum narrt sie uns und was läuft real ab? - Maschinelle oder empirische Vorhersage von Aufmerksamkeit [/vc_column_text][vc_empty_space height="20"][vc_column_text]Salienz-basierte Verfahren folgen dem Bestreben, menschliche Wahrnehmung zu approximieren....

10 Januar, 2020

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="30599" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://www.eye-square.com/de/wp-content/uploads/sites/6/2019/12/HORIZONT_48_2019_Interview_Schiessl.pdf"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] "Die magischen 2,5 Sekunden"   Wenn Werbung läuft, sind die meisten Konsumenten spätestens nach 2,5 Sekunden verschwunden. Dieses kurze Zeitfenster von Aufmerksamkeit bildet eine der...

28 November, 2019

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="27629" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://www.horizont.net/planung-analyse/nachrichten/online-special-fmcg--handel-smarte-forschung-zum-smart-shopping-178453"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Näher an der E-Commerce-Realität - mit den richtigen Tools   Im kürzlich erschienenen Online Special FMCG & Handel der Planung & Analyse beschäftigt sich Felix...

08 November, 2019

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="30418" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://www.eye-square.com/de/wp-content/uploads/sites/6/2019/10/ResearchResults-6-2019-Interview-Michael-Schiessl-eye-square-Web-PDF.pdf"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Nie war es spannender als jetzt!   In der neusten Ausgabe besuchte die Research & Results eye square und interviewte Michael Schießl (CEO, eye square)...

07 November, 2019

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="30252" img_size="large" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="http://en.cheaa.org/contents/467/8700.html"][vc_empty_space][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_single_image image="30251" img_size="large" qode_css_animation=""][vc_empty_space][/vc_column][vc_column width="2/3"][vc_column_text]Während der IFA 2019 hatten wir die Ehre, unsere Gäste aus China in unserem Berliner Office zu begrüßen: die Delegation...

07 Oktober, 2019

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="30033" img_size="large" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Besuchen Sie uns an unserem Stand beim ECR Tag 2019! [/vc_column_text][vc_empty_space height="20"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_column_text] Wir...

16 September, 2019