[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="44148" img_size="full" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://martechseries.com/mts-insights/interviews/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] InContext-Research ermöglicht es Marken, viel über das Verhalten der Nutzer zu lernen und ihre Marketingstrategien zu verbessern [/vc_column_text][vc_empty_space height="30"][vc_column_text] “Instead of just looking at the amount of time spent on an...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="42388" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://sh1.sendinblue.com/3hly4zr829xpfe.html?t=1684139128"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Liebe Freunde, In der Juni-Ausgabe unseres monatlichen Newsletters stellen wir Euch wieder spannende Marktforschungsveranstaltungen, ein weiteres UX-Forschungsfeld, ein aktuelles Whitepaper zum...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="44110" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="10"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text] Wie erleben Verbraucher die Interaktion mit künstlicher Intelligenz? [/vc_column_text][vc_empty_space height="30"][vc_column_text] In einem eingehenden Studienpapier untersuchen wir, wie KI und der digitale...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="44088" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] ARF Winning Paper stellt Industrienormen über digitale Umgebungen auf den Kopf [/vc_column_text][vc_empty_space height="40"][vc_column_text] AudiencexScience 2023 preisgekröntes Papier „Decode Digital Video Attention by Environments in the Wild“ In den letzten Jahren...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="44068" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://dwg-online.net/symposium/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] Die Instore Customer Journey - Daten als Schlüssel [/vc_column_text][vc_empty_space height="20"][vc_column_text] Online-Shops erfassen alle Aktivitäten von Nutzer und geben daraufhin personalisierte Produktempfehlungen. Aber welche Möglichkeiten hat der Instore-Handel, um...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="43992" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/events/"][vc_empty_space height="60"][vc_column_text] Lootboxen verleiten zum wiederholten Geldausgeben [/vc_column_text][vc_empty_space height="15"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="60"][vc_column_text] Online Games werden immer populärer, vor Allem unter Kindern und Jugendlichen finden sie...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="43982" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/events/"][vc_empty_space height="60"][vc_column_text] Auch im Mai und Juni finden Sie uns auf vielen Marktforschungsveranstaltungen. Es erwarten Sie viele tolle und interessante Vorträge, Workshops und Diskussionen, vor allem zu Themen wie Eyetracking...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="42388" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://sh1.sendinblue.com/3hly4zr829xpfe.html?t=1684139128"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Liebe Freunde, der Mai war ein ereignisreicher Monat hier bei eye square, voll innovativer Webinare, spannenden Interviews und anregenden Artikeln. Wir freuen...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="43788" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://dwg-online.net/symposium/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] Wie kann man Aufmerksamkeit fokussieren? Das Topthema bei den BesucherInnen unser Session bei der AUDIENCExSCIENCE 2023 [/vc_column_text][vc_empty_space height="20"][vc_column_text] Am 25. und 26. April 2023 veranstaltete die ARF ihre...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="43758" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/youve-got-my-attention-now-what/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] "Warum Vermarkter den Unterschied zwischen leeren Verhaltensweisen und sinnvoller Aufmerksamkeit verstehen müssen" [/vc_column_text][vc_empty_space height="20"][vc_column_text] In der heutigen Welt ist das Marketingumfeld überflutet von Datenpunkten und Technologielösungen, die den...