[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36906" img_size="650x400" alignment="center" qode_css_animation=""][vc_empty_space height="20"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Welche Rolle spielt die Gaming-Branche im Jahr 2021? Und warum sollten Marktforscher, Werbetreibende und Marken daran interessiert sein, sich darüber zu informieren? Dr. Jan-Michael Kühn, Experte...

31 Mai, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36716" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/interviews/marktforschung/mit-smartphone-eye-tracking-setzt-sich-die-evolution-fort/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Von Eye-Trackern an Fahrradhelmen über Webcams bis hin zum Eye-Tracking via Smartphone: Im Interview mit marktforschung.de sprechen unsere Kollegen Philipp Reiter und...

06 Mai, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="36572" img_size="550x330" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.thinkwithgoogle.com/intl/de-de/insights/customer-journey/entlang-der-customer-journey-zu-kundenloyalitaet/?utm_source=twg_sales_internal&utm_medium=referral&utm_campaign=Customer%20Loyalty&utm_content=study"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Kundenloyalität rückt immer mehr in den Fokus. Studien zeigen, dass die Gewinnung von neuer Kundschaft erheblich mehr kostet, als Bestandskunden zu...

13 April, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36502" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/interviews/marktforschung/den-ansatz-den-grosse-internetfirmen-ueber-jahre-perfektioniert-haben-koennen-nun-auch-sie-nutzen/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Die Bedeutung von E-Commerce wächst konstant, die Kenntnisse über Verhalten und Erlebnisse beim Onlinekauf sind jedoch vergleichsweise limitiert. In dem neuen Interview...

31 März, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="36436" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.quirks.com/articles/how-system-0-determines-communications-success-in-the-new-digital-environment"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] In den letzten 15 Jahren gab es einige revolutionäre Entwicklungen. Das mobile Internet markiert damit den Anbruch einer neuen Ära. Die...

25 März, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="36420" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.advertisingweek360.com/were-still-in-the-early-innings-of-advertising-on-amazon/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Jahrelang wurde die digitale Werbung von zwei Giganten dominiert: Google und Facebook. Die Tech-Giganten konnten den Markt nicht nur aufgrund des...

23 März, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="36255" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/dossiers/themendossiers/e-commerce-boom/dossier/den-amazon-tsunami-mit-neuen-marketing-tools-fuer-sich-nutzbar-machen/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] In Zeiten von Lockdown und Online-Shopping, sind die Chancen groß, dass Sie in den vergangenen Monaten etwas auf Amazon gekauft haben....

09 März, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="36085" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Warum verlieben wir uns? Und wie lange ist eigentlich "für immer"? In einer neuen Doku-Reihe haben sich zdf neo und die Moderatorin...

18 Februar, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="36065" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/interviews/marktforschung/vom-werbekontakt-bis-in-den-einkaufswagen/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Wie wirken sich Werbekontakte auf das tatsächliche Kaufverhalten auf E-Commerce Plattformen aus? In dem neuen Interview mit marktforschung.de analysieren Stefan Schönherr (Unit...

16 Februar, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="35861" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.advertisingweek360.com/with-the-amazon-tsunami-upon-us-marketers-must-develop-tools-to-ride-the-wave/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Der Erfolg von Amazon in den letzten zwei Quartalen hat selbst die optimistischsten Vorhersagen übertroffen. Das Unternehmen meldete einen Gewinnanstieg von...

18 Januar, 2021