[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="39841" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/dossiers/themendossiers/neue-ansaetze-in-der-konsumentenforschung/einzelansicht/werbewirkungsmessung-meets-konsumentenverhalten/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] In-Context Verhaltensdaten sammeln und die reale Werbewirkungsmessung von Werbekontakten zu nutzen [/vc_column_text][vc_empty_space height="20"][vc_column_text] Wie gut Werbung funktioniert und wie effektiv sie ist, ist die zentrale Fragestellung für Werbewirtschaft und...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="39904" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.quirks.com/pages/the-key-to-ad-success-on-social-media"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] QUIRK'S WISDOM WEDNESDAY, 15. Juni, 2022 Der Schlüssel zu erfolgreicher Werbung in sozialen Medien–Lernen aus einer aktuellen Smartphone Eye-Tracking Fallstudie [/vc_column_text][vc_empty_space height="20"][vc_column_text] Gegenwärtig sind Social Media Kanäle wie Instagram,...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="39700" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/interviews/marktforschung/iv-best-of-brand-research-1-setzen"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Interview marktforschung.de Über Markenverständnis und Brand Research   [/vc_column_text][vc_empty_space height="30"][vc_column_text]In aktuellen Interview zum Best of Brand Research Day bei marktforschung.de. erklärt Stefan Schönherr, Vice President Brand & Media Experience bei...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="39637" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.digitalgrocerysummit.com/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] 15. Juni, 2022 E-Commerce und Retail Konferenz Digital Grocery Summit in Chicago [/vc_column_text][vc_empty_space height="20"][vc_column_text] Der Online & Digital Grocery Summit 2022 bringt führende Einzelhändler und CPG-Marken zusammen. Die My Digital...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="39575" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.wissenschaftspreis.org/verleihung/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Verleihung des Wissenschaftspreis 2022 bei der EuroCIS in Düsseldorf   [/vc_column_text][vc_empty_space height="30"][vc_column_text]Die EHI Stiftung und GS1 Germany Wissenschaftspreis zeichnen junge Wissenschaftler, Lehrstühle und Start-ups für exzellente wissenschaftliche, handelsrelevante Arbeiten...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="39626" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/web-seminare/marktforschung/best-of-brand-research-days-tag-1/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] eye square pitcht mit bei marktforschung.de   [/vc_column_text][vc_empty_space height="30"][vc_column_text] Markt- und Markenforschungsinstrumente sind wie Multitalente, sie helfen zu verstehen, wie Marken aktuelle und künftige Verbraucher am besten ansprechen können. Das...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="39013" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://sh1.sendinblue.com/af9haf829xpfe.html?t=1652278721"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Liebe Freunde, in der  Mai-Ausgabe des eye square Newsletters  möchten wir mit Ihnen ein besonderes Highlight teilen, unsere Aktivitäten bei dem...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="39357" img_size="1200x628" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/interviews/marktforschung/ase-study-minddoc-wie-das-nutzungserlebnis-der-mental-health-app-mit-ux-optimiert-werden-kann/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_empty_space height="25"][vc_column_text] Case-Study MindDoc | Das Nutzererlebnis in der Mental Health App mit UX optimieren [/vc_column_text][vc_empty_space height="20"][vc_column_text] Mit einem Webinar präsentiert Carina de López präsentiert bei der diesjährigen WdM eine...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="39222" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://play.google.com/store/apps/details?id=net.christianbeier.eyesquarerecorder"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Die neue, schnelle und multifunktionale eye square Research App [/vc_column_text][vc_empty_space height="25"][vc_empty_space height="20"][vc_column_text] Die system0 App+Cloud ist eye square's neues mobile Research Powertool für Android, um remote und schnell Studien...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="39156" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://player.fm/series/the-human-centric-ai-podcast/kantar-diverse-reactions-to-inclusive-advertising"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] eye square unterstützt Kantar I&D bei Studie zu Inklusion und Diversität in der Werbung   [/vc_column_text][vc_empty_space height="30"][vc_column_text]Kantar I&D hat kürzlich mit der Unterstützung von eye square untersucht, wie sich...