Products change our lives, give us everyday meaning, and shape our behavior. We interact with products daily – we use them to communicate, read, watch television, travel from A to B, and even sleep. We want every interaction to be special.
The Microscope: We accompany users through interactions with your product and observe them over the shoulder. Their behavior is the centerpoint of our implicit user research.
The Telescope: On the other hand, we also measure your product’s success in the long-run. We tell you how successfully your product will be received in the market. To do so, we measure Touchpoints, interactions and customer satisfaction.
Shape your product for the user from the beginning: We help turn a good idea into a hit in the market. And when you re-launch your product, an Eye Square test reveals whether subsequent performance is better than before. We test websites, apps, and digital interfaces (i.e. in automobiles).
User experience encapsulates the cognitive and emotional reactions of users during interaction with a product.
These reactions range from practical usability aspects to subjective emotional factors.
Eye Square deals with both the explicit cognitive and implicit emotional responses to your product.
»We’ve been working with eye square since day one of establishing a UX Research department at StepStone. Together, we established a research plan and saw through it’s implementation and execution. Now, a few years down the line, we’re seeing the effects, as years of accumulated knowledge and reports co-developed with eye square serve as the basis for many decisions about StepStone and its future. Whether is laboratory usability research, remote interviews or specialized research forms, we know we can rely on eye square and it’s crew as a solid partner.«
»Thanks for your time putting this presentation together and presenting it today, it’s on point in regards of our initial expectations and I expect we’ll be able to move forward quickly in our decision making thanks to it.«
"They found a very innovative research approach for our budget that gave us very comprehensive and relevant results. The in-house presentation was very good and also convinced our management. Thank you for your flexibility and willingness to provide us with additional analyses."
"Good, uncomplicated collaboration."
"During our time working with eye square, not only did they demonstrate technical strength, but they also proved that we could rely on their strong research capabilities. They applied technology at the appropriate times by showing us how their services worked when applied to actual projects. eye square provided us with strong support on enhancing the user experience of our game. We were impressed by their professional service and high quality of work. I hope we can work together in the future. Thank you!"
» The collaboration with eye square is very valuable for us and the projects deliver concrete measures. The qualitative usability studies hava a clear influence on our online presence and have optimised the process from the customer point of view. Despite the quantitative method design, we have also reached a diagnostic depth in advertising effectiveness research, which represents a clear explanatory advantage compared to conventional advertising effectiveness projects. The methodological expertise combined with a professional understanding of the situation and framework of the task is very satisfactory. «
"We felt the cooperation with eye square to be very professional. Through the efficient and well-founded analyses of the results, eye square gave us many useful recommendations, which we have subsequently implemented."
"Even short-term changes can be easily implemented, which is a huge advantage. The cooperation works brilliantly!"
"Thank you for your innovative, flexible and super reliable cooperation!"
"They found a very innovative research approach for my budget that gave us very comprehensive and relevant results. The in-house presentation was very good and also convinced out management. Thank you for your flexibility and willingness to provide us with additional analyses."
"We have been successfully working with the eye square team for years. The profound knowledge and the precise and fast realisation of our market research projects always amazes us."
"The pleasant cooperation with the friendly and competent team was inspirational and helpful to further develop the user experience of our customer portal. The user insights gained by the tests have confirmed our decision to continue working with eye square zu arbeiten."
"We have worked several times with eye square in regard to the usability optimisation of our global websites. Eye square was responsible for the selection of the test labs (China, USA, Germany), the recruitment of the respondents, the conduct of the analyses and the preparation of the final report. The measures taken from this basis have led to the optimisation of the usabilty. We can therefore recommend to work with eye square without restrictions."
"Thank you very much for the great cooperation. You convinced us in the run-up of the project through constructive feedback on our project inquiry and gave us important stimuli. The project implementation ran smoothly and the reporting was beyond our expectations."
"It was fun!"
"Good, uncomplicated collaboration."
"Thank you very much for the amazing cooperation!"
"Friendly and competent team. Very helpful results"
"Very friendly and competent staff. One feels very well advised."
"The web editorial staff of the Leuphana University thanks eye square for the commitment and the representative usability study of January 2010. Important results of this study were directly applicable in accordance with the website relaunch and the optimatisation of the virtual course conselling of the Leuphana University. We were able improve the user guidance and the usability considerably."
"Thanks to the help of eye square, we were able to finish the project successfully! Both the Vice President and President of the car division were very pleased with the results and we will also report them to the CEO in Mai. Thanks again for all the help!"
"The relaunch is very well received. It is much more clearer now. Their commitment paid off. Many thanks once again!"
"We have received a great number of suggestions and tips for the development of our website that we would had never obtained on such an elaborate quantitative study. My tip: Absolutely observe the live interviews on-location as it can be the best way to find out which information the users need and how to preferably link the content together. Thank you very much eye square team for the very nice and professional support!"
"eye square gave us deep insights into the perception of our platform from a user's perpective. The on-location observation alone of the live interviews can not replace any number based reporting. In short-term, the collected insights together with the recommendations for action had a direct effect on the prioritisation of the planned features. Thank you for the great opportunity notably for the nice and professional support throughout the study."
"eye square is creative and innovative with clear recommendations for action."
"eye square delivers very good results based on technically innovative yet effective methods. The support was provided by a nice, competent and flexible team. The fair price-performance ratio surely justifies a repeated cooperation."
"Thank you very much for your prompt delivery and excellent work! I am extremely thrilled with this advertisement meta-analysis. It's exactly what I had imagined. The report really turn out brilliantly! Thanks once again to everyone that was involved."
"The staff was competent, experienced and worked professionally. The results were 1:1 viable and more extensive as expected. The cooperation was uncomplicated and solution-oriented. It was fun to work with eye-square."
"The cooperation was very constructive. I felt understood, well advised and was always treated in a friendly manner. The field work was tightly organised. The spontaneous on-site participation organised for us was unproblematic. I had a good feeling about the data protection. Many thanks to the team once again!"
"The results of the UX tests were crucial in the optimisation of our website and helping us strongly orient ourselves towards our customers."
"The eye tracking project proved very successful. Highly satisfied – very good project management."
"Again, a very succesful project with highly beneficial results. The support could have not been better. I thank the charming and experienced workmates for the pleasant cooperation."
"With its background in psychology and its broad experience, eye square could deliver important insights, which went beyond our research questions. The professional and committed project team contributed to the success of the usability project."
"eye square delivered extremely valuable results out of the interviews, we are very happy about that!"
"Thank you very much for the fantastic support during the field work stage. Many thanks and praise for the flexibility of the analysis and results preparation. I am looking forward to the next project."