SHOPPER EXPERIENCE RESEARCH
Simply put, we explain how people make purchase decisions and help our clients win at retail.
We explain the unconscious motivations, needs, visual and emotional cues that trigger shopper action and explain how to put your brand and products in the spotlight at the POS.
Online and In-Store we know what shoppers need and we know what research techniques to use to answer our clients research needs.
Based on the experience we have gathered since 1999, we deliver insights that have an immediate business impact.
By combining in-house expertise from brand, user experience and classical shopper research we support our clients in tackling the new demands they encounter in an world with an increasing amount of distractions and touch-points.
Ask us what we can do for you?
Whatever your needs may be we can offer you insights through a variety of automated study solutions, or we can prepare a bespoke proposal tailored to fit you.
»We’ve been working with eye square since day one of establishing a UX Research department at StepStone. Together, we established a research plan and saw through it’s implementation and execution. Now, a few years down the line, we’re seeing the effects, as years of accumulated knowledge and reports co-developed with eye square serve as the basis for many decisions about StepStone and its future. Whether is laboratory usability research, remote interviews or specialized research forms, we know we can rely on eye square and it’s crew as a solid partner.«
»Thanks for your time putting this presentation together and presenting it today, it’s on point in regards of our initial expectations and I expect we’ll be able to move forward quickly in our decision making thanks to it.«
"They found a very innovative research approach for our budget that gave us very comprehensive and relevant results. The in-house presentation was very good and also convinced our management. Thank you for your flexibility and willingness to provide us with additional analyses."
"Good, uncomplicated collaboration."
"During our time working with eye square, not only did they demonstrate technical strength, but they also proved that we could rely on their strong research capabilities. They applied technology at the appropriate times by showing us how their services worked when applied to actual projects. eye square provided us with strong support on enhancing the user experience of our game. We were impressed by their professional service and high quality of work. I hope we can work together in the future. Thank you!"
» The collaboration with eye square is very valuable for us and the projects deliver concrete measures. The qualitative usability studies hava a clear influence on our online presence and have optimised the process from the customer point of view. Despite the quantitative method design, we have also reached a diagnostic depth in advertising effectiveness research, which represents a clear explanatory advantage compared to conventional advertising effectiveness projects. The methodological expertise combined with a professional understanding of the situation and framework of the task is very satisfactory. «
"We felt the cooperation with eye square to be very professional. Through the efficient and well-founded analyses of the results, eye square gave us many useful recommendations, which we have subsequently implemented."
"Even short-term changes can be easily implemented, which is a huge advantage. The cooperation works brilliantly!"
"Thank you for your innovative, flexible and super reliable cooperation!"
"They found a very innovative research approach for my budget that gave us very comprehensive and relevant results. The in-house presentation was very good and also convinced out management. Thank you for your flexibility and willingness to provide us with additional analyses."
"The pleasant cooperation with the friendly and competent team was inspirational and helpful to further develop the user experience of our customer portal. The user insights gained by the tests have confirmed our decision to continue working with eye square zu arbeiten."
"We have worked several times with eye square in regard to the usability optimisation of our global websites. Eye square was responsible for the selection of the test labs (China, USA, Germany), the recruitment of the respondents, the conduct of the analyses and the preparation of the final report. The measures taken from this basis have led to the optimisation of the usabilty. We can therefore recommend to work with eye square without restrictions."
"Thank you very much for the great cooperation. You convinced us in the run-up of the project through constructive feedback on our project inquiry and gave us important stimuli. The project implementation ran smoothly and the reporting was beyond our expectations."
"Thank you very much for the amazing cooperation!"
"Friendly and competent team. Very helpful results"
"eye square gave us deep insights into the perception of our platform from a user's perpective. The on-location observation alone of the live interviews can not replace any number based reporting. In short-term, the collected insights together with the recommendations for action had a direct effect on the prioritisation of the planned features. Thank you for the great opportunity notably for the nice and professional support throughout the study."
"eye square delivers very good results based on technically innovative yet effective methods. The support was provided by a nice, competent and flexible team. The fair price-performance ratio surely justifies a repeated cooperation."
"Thank you very much for your prompt delivery and excellent work! I am extremely thrilled with this advertisement meta-analysis. It's exactly what I had imagined. The report really turn out brilliantly! Thanks once again to everyone that was involved."
"The staff was competent, experienced and worked professionally. The results were 1:1 viable and more extensive as expected. The cooperation was uncomplicated and solution-oriented. It was fun to work with eye-square."
"With its background in psychology and its broad experience, eye square could deliver important insights, which went beyond our research questions. The professional and committed project team contributed to the success of the usability project."