사용자 경험 리서치
PRODUCTS CHANGE OUR LIVES
제품은 우리의 삶을 바꿔줍니다. 우리는 매일 아침에 일어나서
잠들기 전까지 다양한 제품을 사용하고 소통합니다.
아이스퀘어는 사용자가 여러분의 제품을 사용할 때마다
특별한 경험과 소통을 하길 바랍니다.
Implicit product research, which combines the conscious and the unconcious and provides deeper insights to develop your products in the right direction.
현미경: 아이스퀘어는 사용자와 동행하며 여러분의 제품과 소통하는
모습을 옆에서 관찰합니다. 그들의 행동은 암묵적 사용자 리서치의
중심이 됩니다.
망원경: 여러분의 제품이 장기간으로 봤을 때, 성공할 확률이 어느 정도
되는지 예측하기 위해 최적의 터치포인트, 인터렉션, 사용자의 만족도를
측정합니다.
제품 개발의 첫 단계부터 반드시 사용자를 포함하십시오:
아이스퀘어는 좋은 아이디어가 시장에서 크게 성공할 수 있도록
도와드립니다. 아이스퀘어와 함께 웹사이트, 앱, 디지털 인터페이스를
테스트하시면, 신제품 개발 또는 상품을 재출시할 때, 어떤 제품이
더 나은지 시각화된 데이터로 직접 설명해드립니다.
User Experience is more than just Usability.
사용자 경험은 사용자가 제품과 인터렉션 하는 동안에 나타나는 인식과
감성의 반응을 함축하여 알 수 있습니다.
이런 반응은 객관적인 사용성 측면과 주관적인 감정의 요소들이
포함됩니다. 아이스퀘어는 사용가 제품을 사용할 때 나타나는
외면적인 사고와 내면적인 감성의 반응을 중요하게 여깁니다.
"Thank you very much for the great cooperation. You convinced us in the run-up of the project through constructive feedback on our project inquiry and gave us important stimuli. The project implementation ran smoothly and the reporting was beyond our expectations."
Nicolas Loose – Axel Springer Media Impact (07/2013)
"It was fun!"
Annette Oberdieck – Sparkassen-Finanzportal (06/2015)
"Good, uncomplicated collaboration."
Hans Mörmann - Immobilien Scout GmbH (09/2014)
"Thank you very much for the amazing cooperation!"
Silke Dätz - AUGUST STORCK KG (09/2013)
"Friendly and competent team. Very helpful results"
Tatjana Reinholdt - Hubert Burda Media (02/2014)
"Very friendly and competent staff. One feels very well advised."
Cathleen Hermann - MediaRelations Internationale Media Consulting GmbH (03/2013)
"The web editorial staff of the Leuphana University thanks eye square for the commitment and the representative usability study of January 2010. Important results of this study were directly applicable in accordance with the website relaunch and the optimatisation of the virtual course conselling of the Leuphana University. We were able improve the user guidance and the usability considerably."
Philip Dunkhase - Leuphana Universität Lüneburg (01/2010)
"Thanks to the help of eye square, we were able to finish the project successfully! Both the Vice President and President of the car division were very pleased with the results and we will also report them to the CEO in Mai. Thanks again for all the help!"
Grace H. - Elektronikhersteller (04/2010)
"The relaunch is very well received. It is much more clearer now. Many thanks once again!"
Carola Lübbing-Raukohl - Deutsche Börse AG (04/2010)
"eye square found a good innovative research approach for my budget which provided us very extensive and relevant results. The on-site presentation was very professional and also convinced our management. Thank you very much for the flexibility and the willingness to provide additional analyses."
Anja Kettern - idealo internet GmbH (06/2015)
"We have received a great number of suggestions and tips for the developement of our website that we would had never obtained on such an elaborate quantitative study.
My tip: Absolutely observe live interviews on-location as it can be the best way to find out which information the users need and how to preferably link the content together. Thank you very much eye square team for the very nice and professional support!"
Juliane Trempler - Messe Berlin Capital Services GmbH (07/2010)
"eye square gave us deep insights into the perception of our platform from a user's perpective. The on-location observation alone of the live interviews can not replace any number based reporting.
In short-term, the collected insights together with the recommendations for action had a direct effect on the prioritisation of the planned features. Thank you for the great opportunity notably for the nice and professional support throughout the study."
Christian Illner, gut.org gemeinnützige Aktiengesellschaft - betterplace (10/2010)
"eye square is creative and innovative with clear recommendations for action."
Silvia Böhm - Leipziger Messe GmbH (12/2010)
"eye square delivers very good results based on technically innovative yet effective methods. The support was provided by a nice, competent and flexible team. The fair price-performance ratio surely justifies a repeated cooperation."
Jan Simon Hoeschen - Bacardi Deutschland GmbH (2/2011)
"Thank you very much for your prompt delivery and excellent work! I am extremely thrilled with this advertisement meta-analysis. It's exactly what I had imagined. The report really turn out brilliantly! Thanks once again to everyone that was involved."
Tanja Seiter - Hubert Burda Media Market Insights (6/2011)
"The staff was competent, experienced and worked professionally. The results were 1:1 viable and more extensive as expected. The cooperation was uncomplicated and solution-oriented. It was fun to work with eye-square."
Nina Drosdatis - Aviation Power GmbH (6/2011)
"The cooperation was very constructive. I felt understood, well advised and was always treated in a friendly manner. The field work was tightly organised. The spontaneous on-site participation organised for us was unproblematic. I had a good feeling about the data protection. Many thanks to the team once again!"
Carolin Sturm, Referentin Marktforschung - BERLIN-CHEMIE AG (01/2014)
"The results of the UX tests were crucial in the optimisation of our website and helping us strongly orient ourselves towards our customers."
Marie-Louise Bartel, Marketing - Deutsche Telekom AG Products & Innovation (11/2012)
"The eye tracking project proved very successful. Highly satisfied – very good project management."
Sven Keiner, Manager Marktforschung - Viessmann Werke GmbH & Co KG (11/2014)
"Again, a very succesful project with highly beneficial results. The support could have not been better. I thank the charming and experienced workmates for the pleasant cooperation."
Carolin Sturm, Referentin Marktforschung - BERLIN-CHEMIE AG (01/2015)
"With its background in psychology and its broad experience, eye square could deliver important insights, which went beyond our research questions. The professional and committed project team contributed to the success of the usability project."
Lars Heemann - Allianz SE (06/2010)
"eye square delivered extremely valuable results out of the interviews, we are very happy about that!"
Sebastian Hofmann, Senior Project Manager - Bassier, Bergmann & Kindler Customer Experience Specialists Ludwigsburg GmbH (06/2013)
"Thank you very much for the fantastic support during the field work stage. Many thanks and praise for the flexibility of the analysis and results preparation. I am looking forward to the next project."
André Schünemann, Marktforschung - TARGOBANK AG & Co. KGaA (05/2014)
