Today, everyone is looking for an emotional consumer experience when they go shopping. The shopping trip should be simple, pleasant and stimulating. But how do you achieve this exactly? We focus on 3 particularly important aspects of shopping at the POS: orientation, communication and world of experience.
Our principles: A clear focus on the understanding of implicit, unconscious processes that are more important than anything else at the POS and comprehensive analysis of the Sales Impact of measures, e.g. through simulated clearance sales or through the actual number of purchased products.
The eye square Store Test consists of the