구매자 경험 리서치
판매 시점에서 내려진 결정은
감정적일 수 있습니다.
브랜드 환경에서 여러분 고객들이 즐거운 쇼핑을 경험할 수 있도록
단순화된 구매 과정과 제품의 매력을 향상시키십시오.
대부분 판매시점에서 보이는 구매 선택은 무의식적이고, 감정적으로
이루어집니다. 아이스퀘어는 여러분의 브랜드를 더욱 강화할 수 있는
요소들을 제공하고, 어떠한 무의식적인 영향이 소비자들로 하여금
특정한 행동을 하게 만드는지 쉽게 이해할 수 있도록 도와드립니다.
아이스퀘어의 방법론은 소비자들에게 심층적으로 접근하여, 고객들이
구매 과정에서 어떤 경험을 하고, 무엇의 영향을 받는지 등 소비에 대한
정확한 과정과 결정을 알기 위한 정성적이고, 정량적인 분석 결과를
제공합니다.
여러분의 고객을 대상으로
적절한 시기의 해결을 위해
올바른 내적 암시의 이점을
활용하십시오.
고객이 닿을 수 있는 브랜드 터치포인트의 수는 온라인과 오프라인을 통합하여 헤아릴 수
없을 정도로 많습니다. 하지만, 구매 시점의 경험은 아직까지 아날로그 환경에서만 찾아볼 수
있습니다. 제품과 처음 만났을 때 생기는 진실의 첫 순간은 여러 가지 감각을 이용하여,
직접 접촉하면서 여러분의 브랜드를 경험할 때 생깁니다.
- 아이스퀘어는 다양하고 혁신적인 기술과 통합 솔루션을 제공하여, 고객의 구매 과정에서 디지털과 아날로그적인 터치포인트들이 브랜드에 어떤 영향을 미치는지 측정합니다.
- 고객의 동기, 니즈, 무의식적인 경험 및 의식적인 경험 등 이 모든 것을 분석하여 친절하게 설명해드립니다.
장점
- 브랜드에 대한 소비자들의 관점 이해
- 심리학적 노하우를 바탕으로 액션 플랜과 인사이트 제공
- 복잡한 데이터를 쉽게 알아보기 위한 시각화
- 벤치마킹 – 경쟁업체와 성과 비교
- 다수의 글로벌 프로젝트 경험을 보유한 컨설팅 팀
"Thank you very much for the great cooperation. You convinced us in the run-up of the project through constructive feedback on our project inquiry and gave us important stimuli. The project implementation ran smoothly and the reporting was beyond our expectations."
Nicolas Loose – Axel Springer Media Impact (07/2013)
"It was fun!"
Annette Oberdieck – Sparkassen-Finanzportal (06/2015)
"Good, uncomplicated collaboration."
Hans Mörmann - Immobilien Scout GmbH (09/2014)
"Thank you very much for the amazing cooperation!"
Silke Dätz - AUGUST STORCK KG (09/2013)
"Friendly and competent team. Very helpful results"
Tatjana Reinholdt - Hubert Burda Media (02/2014)
"Very friendly and competent staff. One feels very well advised."
Cathleen Hermann - MediaRelations Internationale Media Consulting GmbH (03/2013)
"The web editorial staff of the Leuphana University thanks eye square for the commitment and the representative usability study of January 2010. Important results of this study were directly applicable in accordance with the website relaunch and the optimatisation of the virtual course conselling of the Leuphana University. We were able improve the user guidance and the usability considerably."
Philip Dunkhase - Leuphana Universität Lüneburg (01/2010)
"Thanks to the help of eye square, we were able to finish the project successfully! Both the Vice President and President of the car division were very pleased with the results and we will also report them to the CEO in Mai. Thanks again for all the help!"
Grace H. - Elektronikhersteller (04/2010)
"The relaunch is very well received. It is much more clearer now. Many thanks once again!"
Carola Lübbing-Raukohl - Deutsche Börse AG (04/2010)
"eye square found a good innovative research approach for my budget which provided us very extensive and relevant results. The on-site presentation was very professional and also convinced our management. Thank you very much for the flexibility and the willingness to provide additional analyses."
Anja Kettern - idealo internet GmbH (06/2015)
"We have received a great number of suggestions and tips for the developement of our website that we would had never obtained on such an elaborate quantitative study.
My tip: Absolutely observe live interviews on-location as it can be the best way to find out which information the users need and how to preferably link the content together. Thank you very much eye square team for the very nice and professional support!"
Juliane Trempler - Messe Berlin Capital Services GmbH (07/2010)
"eye square gave us deep insights into the perception of our platform from a user's perpective. The on-location observation alone of the live interviews can not replace any number based reporting.
In short-term, the collected insights together with the recommendations for action had a direct effect on the prioritisation of the planned features. Thank you for the great opportunity notably for the nice and professional support throughout the study."
Christian Illner, gut.org gemeinnützige Aktiengesellschaft - betterplace (10/2010)
"eye square is creative and innovative with clear recommendations for action."
Silvia Böhm - Leipziger Messe GmbH (12/2010)
"eye square delivers very good results based on technically innovative yet effective methods. The support was provided by a nice, competent and flexible team. The fair price-performance ratio surely justifies a repeated cooperation."
Jan Simon Hoeschen - Bacardi Deutschland GmbH (2/2011)
"Thank you very much for your prompt delivery and excellent work! I am extremely thrilled with this advertisement meta-analysis. It's exactly what I had imagined. The report really turn out brilliantly! Thanks once again to everyone that was involved."
Tanja Seiter - Hubert Burda Media Market Insights (6/2011)
"The staff was competent, experienced and worked professionally. The results were 1:1 viable and more extensive as expected. The cooperation was uncomplicated and solution-oriented. It was fun to work with eye-square."
Nina Drosdatis - Aviation Power GmbH (6/2011)
"The cooperation was very constructive. I felt understood, well advised and was always treated in a friendly manner. The field work was tightly organised. The spontaneous on-site participation organised for us was unproblematic. I had a good feeling about the data protection. Many thanks to the team once again!"
Carolin Sturm, Referentin Marktforschung - BERLIN-CHEMIE AG (01/2014)
"The results of the UX tests were crucial in the optimisation of our website and helping us strongly orient ourselves towards our customers."
Marie-Louise Bartel, Marketing - Deutsche Telekom AG Products & Innovation (11/2012)
"The eye tracking project proved very successful. Highly satisfied – very good project management."
Sven Keiner, Manager Marktforschung - Viessmann Werke GmbH & Co KG (11/2014)
"Again, a very succesful project with highly beneficial results. The support could have not been better. I thank the charming and experienced workmates for the pleasant cooperation."
Carolin Sturm, Referentin Marktforschung - BERLIN-CHEMIE AG (01/2015)
"With its background in psychology and its broad experience, eye square could deliver important insights, which went beyond our research questions. The professional and committed project team contributed to the success of the usability project."
Lars Heemann - Allianz SE (06/2010)
"eye square delivered extremely valuable results out of the interviews, we are very happy about that!"
Sebastian Hofmann, Senior Project Manager - Bassier, Bergmann & Kindler Customer Experience Specialists Ludwigsburg GmbH (06/2013)
"Thank you very much for the fantastic support during the field work stage. Many thanks and praise for the flexibility of the analysis and results preparation. I am looking forward to the next project."
André Schünemann, Marktforschung - TARGOBANK AG & Co. KGaA (05/2014)
