NEUROMARKETING CONFERENCE 2016 IN ANTWERP - eye square KR
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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NEUROMARKETING CONFERENCE 2016 IN ANTWERP

Carina-conference

CARINA DE LOPEZ (UNIT LEAD UX) SPEAK`S AT THIS YEAR NEUROMARKETING CONFERENCE IN ANTWERP on April 19th at 11:30 A.M..

In her presentation “IT’S ALL ABOUT CULTURE – CULTURAL DIFFERENCES AND THE USAGE OF MOBILE DEVICES IN ASIA & EUROPE” Carina explains the impact of cultural influences. 

By implicit measurements a holistic understanding of cultural differences in terms of consumer acceptance, brand perception and the smartphone usage is explored in further details.

Carina de Lopez is an expert in user-centred qualitative methods and responsible for intercultural user experience research at eye square with focus on mobile for many years.

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