When we started our work, almost 20 years ago, there was a radiance around the word “Machine”. The machine stood for what was to come–the sound of generators and technology. The machine was the icon of an expectation that the avant-garde directed themselves towards. The “Machine” was the future.
Brands are increasingly becoming media events. But how can your marketing transmit meaningful codes at a multitude of customer touchpoints and gain significance for the customer? The solution lies in psychological knowhow. Benefit from our knowledge: how people perceive, what triggers their feelings, and drives them. Only thus can something special come from your creation.
Carina Lehne de López – Unit Lead User Experience
eye square GmbH
Watch the video recording
Keynote “Über die Souveränität in der digitalen Berührung”
Michael Schießl – Managing Director & Partner
eye square GmbH
Watch the video recording
PDF Download
“The sovereign speaks: how the market research reacts to the digital sovereign”
Hartmut Scheffler – Managing Director
TNS Infratest Holding
Watch the video recording (password required)
PDF Download
“Who is scared of the second screen?”
The connection between the parallel use, media reception and advertising effect.
Gerald Neumüller – Director Research
SevenOne Media GmbH
Watch the video recording.
PDF Download
“Website relaunch of immobilienscout24.de”
Elisabeth Nietz – Product Manager
Immobilien Scout GmbH
Watch the video recording (password required)
PDF Download
“Digital Advertising – Key Facts You Should Keep in Mind!”
Dr. Wenzel Drechsler – Head of Market Research
United Internet Media GmbH
“PayPal – The safer, faster way to pay. Digital payment and consumer research”
Oana Chiru – Strategic Projects PayPal Marketplaces
PayPal Deutschland GmbH
“The use of humanization for a better world”
Evmorfia Karampournioti – Leibniz Universität Hannover
Institut für Marketing & Management
Watch the video recording (password required)
PDF Download
“Real-Time-Personalisation”
Oliver Rixner – Online Conversion Optimiser
Vattenfall Europe Sales GmbH
“Hand in hand is HanseMerkur – A community at the center of the new image campaign”
Hella Liljenbrunn – Manager Market Research
HanseMerkur Krankenversicherung AG
Watch the video recording (password required)
PDF Download
