The reception and communication of brands is changing rapidly. Whether second screen, cross-media or the role of social media in the Generation Y, for example, market research must adapt to new, pioneering trends. In times of change, companies and agencies need deep, focused insights, rather than fragmented answers extracted from masses of data that are hard to control. What is needed is targeted market knowledge through the contemporary application of quantitative and qualitative research.
The special feature of this event is to give participants an overview of how the combination of various market analysis methods leads to a more focused and tailored overall approach.
The special feature of this event is to show the participants an overview of how the combination of different market analysis methods lead to, according to need, significantly more focused global approach.
Michael Schießl (CEO) presents: “Brand Cultivation 4.0. Implicit methods in Market Research Between Tradition and Change.”
Wednesday, 28/10 at 17:00 in Raum 7.
Dr. Matthias Rothensee (Research Director & Partner) presents: “Multiscreen: Innovative Media Usage Research. Brand messages in new media channels.”
Thursday, 29/10 at 10:45 in Raum 1.
Visual Ad Performance ‐ Our cross-media approach puts the advertising contact in the center.
User Experience ‐ Development Accompanying UX Research: From prototype to market success – iterative, agile and goal-oriented.
Pharma ‐ Benefit from 6 years of experience with implicit research in the pharmaceutical industry.
Shopper Experience 4.0 ‐ Learn more about implicit research approaches for your omni-channel strategy.
We will present our 2015 winning studies, including ‘MULTI SCREEN – The view into the living room’ (European IAB Award) and ‘AUTO BILD Tablet Study’ (FIPP Award).
Refreshments will be provided. Come by and see real Berlin talent for yourself. We look forward to seeing you!!
When we started our work, almost 20 years ago, there was a radiance around the word ‘Machine’. The machine stood for what was to come–the sound of generators and technology. The Machine was the icon of an expectation that the avant-garde directed themselves towards. The ‘Machine’ was the future.
Now the Machine is here. Nearly all business processes are digital, especially communication.
Touchpoints themselves are often digital, such as websites, search, display, and video, and if not, they are digitally supported. Marketing operates within this digital machinery. With the wealth, the networks, and the speed that have been created by this digital phenomenon, new challenges have emerged. The question often arises: under these new conditions, who actually runs a company? Are we already under the control of machines, or are there still other human actors who take responsibility to lead. Without the primacy of human beings, organizations are easily lost in the machinery of the digital age and become irrelevant.
