eye square Events

  • World Usability Day Berlin
  • UXPA User friendly 2015 Conference in Shenzhen, China
  • ESOMAR Congress Revelations
  • Bridging the Gaps between Neuromarketing Theory & Practice FFM
  • BVM Congress Berlin
  • 10. Effizienztag: Dr. Rothensee on new accesses to reach consumers
  • OMS Mobile Advertising Effect: Second screen becomes the first screen


The Art and Technique of Customer Contact
6th November 2015 in UdK Berlin


28./29.10. Munich
Stand No. 224

Our exhibition lectures:

Michael Schießl (CEO) presents: “Brand Cultivation 4.0. Implicit methods in Market Research Between Tradition and Change.”

Wednesday, 28/10 at 17:00 in Raum 7.


Dr. Matthias Rothensee (Research Director & Partner) presents: “Multiscreen: Innovative Media Usage Research. Brand messages in new media channels.”

Thursday, 29/10 at 10:45 in Raum 1.

Highlights at the booth:

Visual Ad Performance ‐ Our cross-media approach puts the advertising contact in the center.
User Experience ‐ Development Accompanying UX Research: From prototype to market success – iterative, agile and goal-oriented.
Pharma ‐ Benefit from 6 years of experience with implicit research in the pharmaceutical industry.
Shopper Experience 4.0 ‐ Learn more about implicit research approaches for your omni-channel strategy.


We will present our 2015 winning studies, including ‘MULTI SCREEN – The view into the living room’ (European IAB Award) and ‘AUTO BILD Tablet Study’ (FIPP Award).

Refreshments will be provided. Come by and see real Berlin talent for yourself. We look forward to seeing you!!


MEMEX 2015

Man Brand Machine
4th September 2015
@ eye square berlin

When we started our work, almost 20 years ago, there was a radiance around the word ‘Machine’. The machine stood for what was to come–the sound of generators and technology. The Machine was the icon of an expectation that the avant-garde directed themselves towards. The ‘Machine’ was the future.

Now the Machine is here. Nearly all business processes are digital, especially communication.

Touchpoints themselves are often digital, such as websites, search, display, and video, and if not, they are digitally supported. Marketing operates within this digital machinery. With the wealth, the networks, and the speed that have been created by this digital phenomenon, new challenges have emerged. The question often arises: under these new conditions, who actually runs a company? Are we already under the control of machines, or are there still other human actors who take responsibility to lead. Without the primacy of human beings, organizations are easily lost in the machinery of the digital age and become irrelevant.