02 Jan ChinaContact interviews M. Schiessl about German Automotive
Posted at 14:52h in 2016, Article, international, News 0 Comments
Michael Schiessl (Managing Director at eye square) in an interview with the leading German business magazine ChinaContact about the brand strategies of German automotive manufacturers in the Chinese market. “Especially with regard to the soft and subtle factors, such as the complexity of “joy”, there is still a lot of potential.”
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