Michael Schiessl (Managing Director at eye square) in an interview with the leading German business magazine ChinaContact about the brand strategies of German automotive manufacturers in the Chinese market. "Especially with regard to the soft and subtle factors, such as the complexity of "joy", there...
This year, Carina Lehne, Unit Lead UX, and Jin Qu, Research Consultant, are contributing to the User Friendly 2015 conference in Shenzhen, China. Under the theme ‘The future – powered by experience’ user experience experts are discussing interface design innovations, user-centered research and engaging products from...
Eye square's Jin Qu, Research Consultant, presents at the MRMW 2015 in Singapore together with concept m's Sami Wong, Research director, the work of an implicit research tool dedicated to the Chinese market. Concept m used the Chinese zodiac signs as a category. Looking over two...