CARINA DE LOPEZ (UNIT LEAD UX) SPEAK`S AT THIS YEAR NEUROMARKETING CONFERENCE IN ANTWERP on April 19th at 11:30 A.M.. In her presentation “IT’S ALL ABOUT CULTURE – CULTURAL DIFFERENCES AND THE USAGE OF MOBILE DEVICES IN ASIA & EUROPE” Carina explains the impact of...
eye square as sponsor for the World Usability Day Berlin 2015 celebrates the WUD's 10th anniversary with an event themed Innovation. The eye square team was pleased to have interesting discussions at the booth. On display was a mobile eye tracker. The eye square consultant Frederik Niedernolte introduced...
This year, Carina Lehne, Unit Lead UX, and Jin Qu, Research Consultant, are contributing to the User Friendly 2015 conference in Shenzhen, China. Under the theme ‘The future – powered by experience’ user experience experts are discussing interface design innovations, user-centered research and engaging products from...
Researching the New Shopper Experience (NEW) Exploring how shoppers are more digital and emotional, while the research is more implicit and virtual Dublin / 27 September 2015 In combination with Congress 2015 The last decade has seen a dramatic increase of shopper research. We want to discuss the reasons,...
Dr. Steffen Schmidt and Dr. Matthias Rothensee presented in their talk on Neuromarketing Theory & Practice, an approach that combines the application of implicit and explicit techniques which allows to have a better understanding of the brand. The study is based on integrated measurements of implicit...
Within the framework of the congress programme, Carina Lehne (Head of UX, eye square) will present results from intercultural UX studies in her talk 'Culture-specific user behaviour in Asia and Europe. The technology use and acceptance of the mobile devices'. Meet the eye square team at...
The 10. Effizienztag will be held under the motto Von naiv bis selbstbestimmt: Konsumentenbilder auf dem Prüfstand, April 23rd, 2015 . Dr. Matthias Rothensee, in collaboration with Gerald Neumüller of SevenOne Media, will present results of an ethnografic study at the Alltagsethnografie workshop. Workshop I, 14:00h-15:00h: Neue Zugänge...
The second screen is taking over the television evermore as first screen. This is the result of the ‘OMS Mobile Advertising Effect Study’ done by premium marketer OMS (oms.eu) in collaboration with eye square. 95% of mobile daily newspaper website users fiddle, while watching television, with...
concept M and eye square show SevenOne Media how the parallel use of television and other media screen can affect the advertising effect. Since the dissemination of smartphones and tablets in households more and more media are used increasingly, and simultaneously. Until now the consequences of...
Eye square's Jin Qu, Research Consultant, presents at the MRMW 2015 in Singapore together with concept m's Sami Wong, Research director, the work of an implicit research tool dedicated to the Chinese market. Concept m used the Chinese zodiac signs as a category. Looking over two...