Eye squares cooperation with University of Hannover and Dr. Steffen Schmidt brings up another interesting article. NSMBA monthly magazine "Neuromarketing Theory & Practice" prints the article in Issue No.15. User Experience Modelling is still a broad field to discover especially with measures that go beyond the typical...
Eye square’s expertise in using wearable devices continues. For more than a decade eye square has incorporated the latest technology to offer the best possible methodology for our researchers and partners. Eye square supported KANTAR in a study on the theme of wearables in market research. For...
The January issue of handelsjournal has arrived and features eye square GmbH's Michael Schiessl on the cover. The work of eye square has undergone an extensive resonance in the press in recent months. Here is foremost an extensive contribution in handelsjournal mentioned: In addition to the oversupply of...
Michael Schiessl (Managing Director at eye square) in an interview with the leading German business magazine ChinaContact about the brand strategies of German automotive manufacturers in the Chinese market. "Especially with regard to the soft and subtle factors, such as the complexity of "joy", there...
Impact’s Technology Focus speaks to eye square’s Philipp Reiter and looks at how eye square is working with car brands using implicit and multiple methods to gain a deeper insight into how drivers respond to in-car technology. Read the full article by Jane Bainbridge ...
Researching the New Shopper Experience (NEW) Exploring how shoppers are more digital and emotional, while the research is more implicit and virtual Dublin / 27 September 2015 In combination with Congress 2015 The last decade has seen a dramatic increase of shopper research. We want to discuss the reasons,...
Brand Insights 4.0: An Effective Tool in the Hands of Brand Managers July 20, 2015 • Marketing & Consumers, STRATEGY & MANAGEMENT By Steffen Schmidt, Frank Buckler, Nadine Hennigs, Matthias Rothensee, Levke Albertsen A sophisticated Brand Insights 4.0 approach incorporating all elements of the analytical power of the...
Andreas Thoelke and Michael Schiessl contribute to a discussion of the necessity of an Integrative Visual and Affective Measurement 3.0 Diagnosis. You may find the complete article on planung&analyse: Communication Research in a Digitized World by Steffen Schmidt, Andreas Thoelke, Sascha Langner and Michael Schiessl. ...
In the planning & analyse feature ‘Blickpunkt: Eye-Tracking’, Michael Schießl talks about the development of eye tracking as a market research tool including newer integrated research approaches used by eye square. What began more than 25 years ago under the unwiedly label ‘instrument-based methods’ will be...
Michael Schießl believes that the measurement crisis is the reason why the power of the internet for efficient branding is underestimated. While performance-based advertisement usually accepts sales figures as proof of impact, a great apprehension remains regarding the branding effects of online advertisement. The implicit research...