In a joint study with the Leibniz University Touchpoint Research as Moment of Truth, the identification of implicit and explicit effects of brands through multisensory package design at POS. In recent years, brand touchpoints and multisensory brand management have been the new magic words in brand...
‘We are like a magnifying glass in comparison to GfK. They see everything and we look into the details and analyse them.’ With 1.48 million viewers and a rate of 4.5% (3sat average rating 1.1%), the documentary ‘The Power of the Viewer’ has been a...
eye square shows how both explicit and implicit factors come into play while customers make final purchase decisions. The results of the collaboration study between Michael Schießl und Steffen Schmidt (CNEMM) were presented in the last Horizont issue (13/2014). ...
The ‘Power of Creation’ is the largest study about the awareness and impact of creative presentations regarding attention control and advertising effect in the field of digital advertisement. Among other things the eye square databases for digital creations and analytical regression modelling were used. IAB Research...