Tobias Trame, Senior Research Consultant, is part of eye square’s Brand and Media Experience unit. He has a Master of Science in Psychology with focus on Consumer and Media Research.
His team assists clients from online, marketing, media and retail sectors in the implementation of global creation, branding and advertisement impact studies.
Hubert Burda Medien
Expert in quantitative methods and psychophysiological measurement methods
Conducted the study “ATLAS” for Ströer Media Deutschland, where the impact of street ads was analysed with the help of a driving simulator. The study, with more than a thousand participants involved, was nominated for the Preis der Deutschen Marktforschung
Regularly takes part in conferences dealing with implicit brand research and digital marketing (dmexco)