Michael Schiessl graduated in psychology, founder and Chef Executive Officer of eye square.
He is an expert in the field of implicit market research. His research and publications focus on advertising impact and brand research, user experience and shopper research. He is a regular speaker at conferences and symposia.
Leading expert in implicit methods, advertising impact and brand research, user experience and shopper research
Researches and publishes in the fields of advertising impact, online research, shopper research and is a regular speaker at conferences and symposia. He is lecturer at TU Berlin and UDK Berlin
Director of the Berlin regional group of the Berufsverbands Deutscher Markt- und Sozialforscher e.V. (BVM), member of the European Society for Opinion and Marketing Research (ESOMAR) and of the Deutschen Werbewissenschaftlichen Gesellschaft e.V. (DWG)