Interview with Dr. Matthias Rothensee on - eye square JP
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Interview with Dr. Matthias Rothensee on

Also in B2B context communication and touchpoints are changing in the course of digital transformation. Dr. Matthias Rothensee (RESEARCH DIRECTOR & PARTNER) explains in an interview with which challenges will arise for marketing and how different communication channels can be evaluated. He introduces methods of brand measurement and explains what the B2B sector can learn from consumer insights.

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