Our media environment is changing. The Internet of Things is developing rapidly. Full of curiosity, we always develop new tastes and habits in the digital universe. What role the media channels play and how we use media in the future are the elements that the fundamental studies deal with.
We evaluate the specifics of various media channels. We analyze how your environment stands in relation to others. We show the cross-media potential that your network offers. We analyze new phenomenon such as multi-screening and mobile use.
We create individual concepts that test the media perception and effect. The results are premier foundation studies that set the standard in the market and are widely known. Our media studies are published in trade journals and presented at conferences.
We emphasize the value of experimental evidence from the environment and media services. For this purpose we use our own ad server that controls frequency capping, but which in experiments can be more flexibly controlled than in the real world. Our services are aimed at media companies and marketers, associations and advertisers.
Successful demonstration of implicit effects of banner advertising on eBay.
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Association study of the Federation of Digital Economy: Display acts implicitly.
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Attention effect of OOH posters in passing: experimental driving simulator study with attention measurement.
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Axel Springer Auto Bild app study looking at effective potential of iPads apps.
Ein Fernsehabend in Zeiten des 2nd Screen. Verhaltensbasierte Analyse von Second Screen Verhalten vor dem Fernseher
The Power of Creation (BVDW) showed the differences between various well designed online banners.
Meta analysis of various studies showed that implicit indicators have a high predictive power over the buying decision.
Method comparison of various life-logging technologies: data quality, validity, practical relevance.
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