Dr. Matthias Rothensee

Research Director & Partner

Dr. Matthias Rothensee is responsible for methods and innovation development at eye square. The implicit effects of marketing, emotional and visual perception are the focal points of his research. He is an expert in multivariate analysis and develops media benchmarks at eye square.


He is consultant for key accounts such as Google, the ProSiebenSat.1 Group and manages national and international projects dealing with digital branding, advertising and media use. He holds a degree in psychology.


Matthias Rothensee’s work is published in journals such as the Journal of Consumer Marketing, European Business Review and Social Science Computer Review and he is a regular speaker at conferences. Besides his work at eye square, he is lecturer for the psychology of advertising and research methods at various universities.




Axel Springer

Deutsche Bahn

Deutsche Telekom





Expert in digital marketing, advertising impact research and implicit methods


Developed the project “ Qualitativer Leistungswert für Online Werbung” / “Qualitative performance value for online advertising” for the study group Onlineforschung (AGOF, 2012) and analysed media perception in the living room for SevenOneMedia


Developed global user experience studies for Deutsche Bank and Allianz


Lecturer at conferences (dmexco, Esomar Interact, Horizont Bewegtbildgipfel) and regularly publishes in journals (Journal of Consumer Marketing)


  • Rothensee, M. Schönherr, S. The Robot Uprising – Herausforderungen in der automatisierten Marktforschung, Planung und Analyse, 4/2017
  • Rothensee, M. Szukalski, S. Mit einem Lächeln im Gesicht – Emotions-Studie untersucht Freude im Internet, Research and Results, 6/2016
  • Rothensee, M. Multiscreen Verhalten verstehen und Potenziale nutzen. Transfer, 2/2016. Schmidt, S., Buckler, F., Hennigs, N.,
  • Rothensee, M. & Seemann, A. (2016). Bewegtes Bild bewegt. Planung & Analyse.
  • Rothensee, M., Albertsen, L. Brand Insights 4.0: An Effective Tool in the Hands of Brand Managers. The European Business Review.
  • Rothensee, M. Brand Experience messen und steuern. Quantitative Verfahren im Überblick. In Baetzgen, A. (Hrsg.): Brand Experience: an jedem Touchpoint auf den Punkt begeistern. Schäffer Poeschel.
  • Rothensee, M. Ethnografische Medienforschung zum Second Screen. Marktforschungsdossier, marktforschung.de
  • Rothensee, M. Die Kunst des Augenblicks – Wie gute Kreation digitales Marketing zum Erfolg führt. Online Ad Summit.
  • Spiekermann, S., Rothensee, M. & Klafft, M. Street marketing: how proximity and context drive coupon redemption. Journal of Consumer Marketing.
  • Rothensee., M. Implizite Wirkung von Online Display Werbung. Medientage Mitteldeutschland.
  • Rothensee, M. & Spiekermann, S. Between Extreme Rejection and Cautious Acceptance Consumers’ Reactions to RFID-Based IS in Retail. Social Science Computer Review.
  • Krasnova, H., Rothensee, M., Spiekermann, S.. Perceived Usefulness of RFID-enabled Information Services – A Systematic Approach. Tagung Wirtschaftsinformatik.
  • Spiekermann, S., Beier, G., Rothensee, M. . Die Akzeptanz zukünftiger Ubiquitous Computing Anwendungen. In Mensch & Computer 2006: Mensch und Computer im StrukturWandel, Oldenbourg.

Research Director & Partner


Matthias Rothensee

Telephone +49 30 698144-25

Fax +49 30 698144-10