広告メディア調査
本当に重要な事は何でしょう？
視覚効果の経済学
私たちは複雑なメディア環境の中で生きています。毎日数千種類もある、全てのブランドのメッセージのほんの一部だけが本当に認知され、その他のものはほとんど認識されることはありません。
今やブランドは、メディア上でのイベントのようなものです。ユーザーと本当に関連性の高い、様々なタッチポイントに的確なメッセージを送ることによって、御社のマーケティングの向上することができるのです。
心理学的な専門知識の中に解決方法がある
どのように認識するのか？
何が感情を呼び起こすのか？
何が行動を駆り立てるのか？
クリエイティブ内容に対するこのような理解により、御社の広告への注目性を最大化することができるのです。
ブランドは、まさにメディア上でのイベントのようです。しかしながら御社のマーケティングは、ユーザーと本当に関連性の高い、様々なタッチポイントに重要なメッセージを送ることが出来ているでしょうか？解決方法は、心理学的な専門知識の中にあるのです。どのように人々が認識し、何が彼らの感情のトリガーになって、行動を突き動かすのか、私たちの知見を活用してください。唯一この手法によって、御社のクリエイティブチームが特別な何かを開発するのに役立つのです。
"Thank you very much for the great cooperation. You convinced us in the run-up of the project through constructive feedback on our project inquiry and gave us important stimuli. The project implementation ran smoothly and the reporting was beyond our expectations."
Nicolas Loose – Axel Springer Media Impact (07/2013)
"It was fun!"
Annette Oberdieck – Sparkassen-Finanzportal (06/2015)
"Good, uncomplicated collaboration."
Hans Mörmann - Immobilien Scout GmbH (09/2014)
"Thank you very much for the amazing cooperation!"
Silke Dätz - AUGUST STORCK KG (09/2013)
"Friendly and competent team. Very helpful results"
Tatjana Reinholdt - Hubert Burda Media (02/2014)
"Very friendly and competent staff. One feels very well advised."
Cathleen Hermann - MediaRelations Internationale Media Consulting GmbH (03/2013)
"The web editorial staff of the Leuphana University thanks eye square for the commitment and the representative usability study of January 2010. Important results of this study were directly applicable in accordance with the website relaunch and the optimatisation of the virtual course conselling of the Leuphana University. We were able improve the user guidance and the usability considerably."
Philip Dunkhase - Leuphana Universität Lüneburg (01/2010)
"Thanks to the help of eye square, we were able to finish the project successfully! Both the Vice President and President of the car division were very pleased with the results and we will also report them to the CEO in Mai. Thanks again for all the help!"
Grace H. - Elektronikhersteller (04/2010)
"The relaunch is very well received. It is much more clearer now. Many thanks once again!"
Carola Lübbing-Raukohl - Deutsche Börse AG (04/2010)
"eye square found a good innovative research approach for my budget which provided us very extensive and relevant results. The on-site presentation was very professional and also convinced our management. Thank you very much for the flexibility and the willingness to provide additional analyses."
Anja Kettern - idealo internet GmbH (06/2015)
"We have received a great number of suggestions and tips for the developement of our website that we would had never obtained on such an elaborate quantitative study.
My tip: Absolutely observe live interviews on-location as it can be the best way to find out which information the users need and how to preferably link the content together. Thank you very much eye square team for the very nice and professional support!"
Juliane Trempler - Messe Berlin Capital Services GmbH (07/2010)
"eye square gave us deep insights into the perception of our platform from a user's perpective. The on-location observation alone of the live interviews can not replace any number based reporting.
In short-term, the collected insights together with the recommendations for action had a direct effect on the prioritisation of the planned features. Thank you for the great opportunity notably for the nice and professional support throughout the study."
Christian Illner, gut.org gemeinnützige Aktiengesellschaft - betterplace (10/2010)
"eye square is creative and innovative with clear recommendations for action."
Silvia Böhm - Leipziger Messe GmbH (12/2010)
"eye square delivers very good results based on technically innovative yet effective methods. The support was provided by a nice, competent and flexible team. The fair price-performance ratio surely justifies a repeated cooperation."
Jan Simon Hoeschen - Bacardi Deutschland GmbH (2/2011)
"Thank you very much for your prompt delivery and excellent work! I am extremely thrilled with this advertisement meta-analysis. It's exactly what I had imagined. The report really turn out brilliantly! Thanks once again to everyone that was involved."
Tanja Seiter - Hubert Burda Media Market Insights (6/2011)
"The staff was competent, experienced and worked professionally. The results were 1:1 viable and more extensive as expected. The cooperation was uncomplicated and solution-oriented. It was fun to work with eye-square."
Nina Drosdatis - Aviation Power GmbH (6/2011)
"The cooperation was very constructive. I felt understood, well advised and was always treated in a friendly manner. The field work was tightly organised. The spontaneous on-site participation organised for us was unproblematic. I had a good feeling about the data protection. Many thanks to the team once again!"
Carolin Sturm, Referentin Marktforschung - BERLIN-CHEMIE AG (01/2014)
"The results of the UX tests were crucial in the optimisation of our website and helping us strongly orient ourselves towards our customers."
Marie-Louise Bartel, Marketing - Deutsche Telekom AG Products & Innovation (11/2012)
"The eye tracking project proved very successful. Highly satisfied – very good project management."
Sven Keiner, Manager Marktforschung - Viessmann Werke GmbH & Co KG (11/2014)
"Again, a very succesful project with highly beneficial results. The support could have not been better. I thank the charming and experienced workmates for the pleasant cooperation."
Carolin Sturm, Referentin Marktforschung - BERLIN-CHEMIE AG (01/2015)
"With its background in psychology and its broad experience, eye square could deliver important insights, which went beyond our research questions. The professional and committed project team contributed to the success of the usability project."
Lars Heemann - Allianz SE (06/2010)
"eye square delivered extremely valuable results out of the interviews, we are very happy about that!"
Sebastian Hofmann, Senior Project Manager - Bassier, Bergmann & Kindler Customer Experience Specialists Ludwigsburg GmbH (06/2013)
"Thank you very much for the fantastic support during the field work stage. Many thanks and praise for the flexibility of the analysis and results preparation. I am looking forward to the next project."
André Schünemann, Marktforschung - TARGOBANK AG & Co. KGaA (05/2014)
アイスクエア東京オフィス
常富 一宏
ktsunetomi@eye-square.com
Tel:03-5716-3315
