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The use of new technologies presents companies with equally great opportunities and also challenges.


To make it easier to meet these challenges, eye square offers Innovative Technologies Experience (ITX), a new team within the existing UX department to research and advise on the best implementation of the myriad of innovative technologies.


We use both our psychological as well as technical expertise in user experience research and complement these with the addition of advanced research methods.

ITX: Advanced methods and innovative technologies for the optimal user experience of the future

Methods and technologies

Refer to the following list for a brief overview of the diverse and advanced methods we are investigating that we use within the ITX team:



  • [simple_tooltip style=”cursor: help; border-bottom: dotted;” content=’From the established startup world method, factor in a good user experience directly in the development process’]Lean / Agile UX[/simple_tooltip]
  • [simple_tooltip style=”cursor: help; border-bottom: dotted;” content=’An implicit reaction time based test, mobile optimised following the Tinder operating principle’]Fast feedback mobile research[/simple_tooltip]
  • [simple_tooltip style=”cursor: help; border-bottom: dotted;” content=’Quickly and easily get first time user impressions of a product in the natural environment’]Guerrilla research[/simple_tooltip]
  • [simple_tooltip style=”cursor: help; border-bottom: dotted;” content=’Holistic expert evaluation that takes into account both explicit as well as implicit values and their effects in the real world’]Neurosemiotics[/simple_tooltip]
  • [simple_tooltip style=”cursor: help; border-bottom: dotted;” content=’Established implicit research method that can capture gaze behavior in virtual worlds’]Virtual Reality Eye Tracking[/simple_tooltip]



  • Augmented / Mixed / Virtual Reality
  • IoT / Smart Home
  • Autonomous driving
  • Artificial Intelligence / bots / assistants
  • Wearables / quantified self


startup_uxFor the specific needs and challenges of startups we have also developed a special customized portfolio. We call this, simply, Startup UX.

Virtual Reality Eye Tracking

Virtual Reality is one of these technological innovations with vast unexplored potential.
Eye square can draw not only on many years of experience in user experience but also develop deep implicit insights with Virtual Reality Eye Tracking to meet these new challenges.

In addition to high-priced head-mounted displays such as the Oculus Rift or HTC Vive we also support eye tracking with Google Cardboard. See an example in this video:

Virtual Reality Eye Tracking - Cardboard

More information

If you already want to deploy a pioneering technology, plan to do so in the future, or would like to learn about our advanced methods, contact us directly! We look forward to hearing from you.

Yours sincerely,

Christofer Haus

  • Christofer Haus

    Research Consultant User Experience & Innovative Technologies Experience

ITX: Your place for pioneering ideas

Do you want to know more? Please contact us.

The UX product(s) of interest (required)

Usability TestUX Quick CheckOnline Usability TestUser-Centered DesignProduct HealthAutomotive ResearchPharma and HealthcareStartup UXITX

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