{"id":73869,"date":"2026-11-09T10:50:34","date_gmt":"2026-11-09T09:50:34","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=73869"},"modified":"2026-11-09T10:50:34","modified_gmt":"2026-11-09T09:50:34","slug":"new-disney-and-eye-square-study","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/new-disney-and-eye-square-study\/","title":{"rendered":"New Disney & eye square study"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image onclick=”custom_link” image=”73872″ img_size=”full” alignment=”center” qode_css_animation=”” link=”url:https%3A%2F%2Fwww.eye-square.com%2Fen%2Feye-square-insights-series%2F|target:_blank” img_link_target=”_blank”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text]<\/p>\n

New Disney Study with eye square: Emotional Connection Boosts Advertising Impact in Streaming<\/h1>\n

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How do emotional connections to movies and TV shows influence the impact of advertising? We explore this question in our new study \u201cThe Disney Difference: Revealing the Magic Behind Advertising Effectiveness\u201d<\/b>, which was conducted in collaboration with Disney<\/b>.<\/p>\n

The study analyzes how the relationship between viewers and the movies and TV shows they consume affects the perception and impact of advertising. The study focuses on three key factors: emotional connection, a strong enthusiasm for content, and the content\u2019s long-term appeal.<\/p>\n

Key findings at a glance:<\/b><\/p>\n