{"id":73846,"date":"2026-10-30T10:13:47","date_gmt":"2026-10-30T09:13:47","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=73846"},"modified":"2026-10-30T10:21:22","modified_gmt":"2026-10-30T09:21:22","slug":"deeper-insights-days-marktforschung-de-2026","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/deeper-insights-days-marktforschung-de-2026\/","title":{"rendered":"Deeper Insights Days marktforschung.de 2026"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image onclick=”custom_link” image=”73848″ img_size=”full” alignment=”center” qode_css_animation=”” link=”url:https%3A%2F%2Fwww.eye-square.com%2Fen%2Feye-square-insights-series%2F|target:_blank” img_link_target=”_blank”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text]<\/p>\n

Breaking the Scroll: How Creator Content Doubles Attention in Social Media Feeds<\/h1>\n

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On December 3, 2026<\/b>, at the Deeper Insights Days<\/u><\/b><\/a>, learn how brands can attract more attention<\/b> in the social media feed<\/b>. Simon Koch<\/u><\/b><\/a>, Head of Social<\/b> at eye square, will present the latest insights on the advertising impact of social media content.<\/p>\n

In today\u2019s social media landscape, it\u2019s becoming increasingly difficult for brands to capture the attention of their target audiences. With more than 2,100 posts that younger users encounter every day, just a few seconds often determine whether content is noticed or simply scrolled past.<\/p>\n

But what actually makes users pause while scrolling?<\/p>\n

In a comprehensive joint study by eye square<\/u><\/b><\/a> and <\/b>OMD<\/u><\/b><\/a>, more than 5,700 media contacts were analyzed using innovative eye-tracking technology via the smartphone camera.<\/p>\n

The results showed that creator content holds users\u2019 attention on average twice as long as traditional social media ads\u2014across all age groups.<\/p>\n

But more attention doesn\u2019t automatically mean a stronger brand impact. While traditional ads often drive direct sales, creator videos primarily strengthen brand image but frequently neglect clear brand communication.<\/p>\n

In the webinar, Simon Koch<\/u><\/b><\/a> will show how brands can combine engaging storytelling with effective brand integration to boost the effectiveness of their social media advertising.<\/p>\n

Key topics of the webinar:<\/b><\/p>\n