{"id":73713,"date":"2026-10-19T11:53:23","date_gmt":"2026-10-19T09:53:23","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=73713"},"modified":"2026-10-19T17:00:32","modified_gmt":"2026-10-19T15:00:32","slug":"new-snapchat-eye-square-study-maps-as-social-utility","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/new-snapchat-eye-square-study-maps-as-social-utility\/","title":{"rendered":"New Snapchat & eye square Study: Maps as Social Utility"},"content":{"rendered":"

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How are social maps changing the way consumers discover places, connect with others, and interact with brands?<\/strong><\/h1>\n<\/div>\n

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Together with Snapchat <\/b><\/a>and Horizon Media<\/b><\/a>, we explored the evolving role of digital maps in shaping consumer behavior and real-world discovery.<\/p>\n

In the new study \u201cMaps as Social Utility\u201d,<\/strong> <\/a>we jointly present new research findings that show how maps are evolving beyond traditional navigation tools into platforms for social interaction, local discovery, and commerce.<\/p>\n

Consumers are increasingly using social maps not only to reach destinations but also to discover restaurants, events, and experiences through their social connections. This shift from goal-oriented navigation to spontaneous exploration creates new opportunities for brands to engage with consumers in relevant, real-world contexts.<\/p>\n<\/div>\n

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\u201cConsumers don’t always have a specific goal in mind from the start. Sometimes they’re initially driven by a certain feeling, an idea, or a question about what’s happening around them.\u201d<\/span><\/strong><\/em><\/h5>\n

Maya Steeves, VP, Media, Partnerships & Field Marketing, Tropical Smoothie Cafe<\/strong><\/span><\/p>\n<\/blockquote>\n<\/div>\n

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Key Findings:<\/strong><\/h2>\n<\/div>\n

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