{"id":72569,"date":"2026-07-30T13:44:59","date_gmt":"2026-07-30T11:44:59","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=72569"},"modified":"2026-07-30T13:44:59","modified_gmt":"2026-07-30T11:44:59","slug":"essem-2026","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/essem-2026\/","title":{"rendered":"ESSEM 2026 at King’s College in London with Giulia Manca"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”72571″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/essem2026.org\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Improving Consumer Engagement with Portable Eye Tracking<\/h1>\n

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12th of September | 09:45 am CEST<\/h5>\n

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At this year’s European Summer School on Eye Movements<\/strong>, hosted by the King’s College London<\/strong>, our expert Giulia Manca<\/strong><\/a> will be delivering a lecture on “Improving Consumer Engagement with Portable Eye Tracking”<\/strong>. Giulia will explore the fundamentals of neuromarketing, emphasizing the importance of measuring implicit responses to capture authentic reactions and help brands and media create more engaging and effective content. Following the lecture, participants will have the opportunity to get hands-on experience by conducting their own eye tracking experiment: putting theory into practice in an interactive, immersive session.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”15″][vc_empty_space height=”15″]Register here!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/4″][vc_empty_space height=”20px”][vc_single_image image=”63961″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Dr. Giulia Manca<\/strong>
\nSenior Research Consultant<\/strong><\/p>\n

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