{"id":72241,"date":"2026-06-19T10:27:21","date_gmt":"2026-06-19T08:27:21","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=72241"},"modified":"2026-06-24T13:40:56","modified_gmt":"2026-06-24T11:40:56","slug":"follow-the-feelings-interview-new-screenforce-eye-square-study","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/follow-the-feelings-interview-new-screenforce-eye-square-study\/","title":{"rendered":"Follow the Feelings – Interview on the new Screenforce & eye square Study"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”72243″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/eye-square-insights-series\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Emotions as a Booster for Advertising Impact<\/h1>\n

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As part of the new Screenforce<\/a> <\/strong>study “Follow the Feelings – Emotional Advertising as an Impact Booster,”<\/strong>\u00a0W&V<\/strong> <\/a>published an interview with our eye square experts, Stefan Schoenherr<\/strong><\/a> and Marvin Vogt<\/a><\/strong>.
\nEmotions are more than just a tool for creativity, and they give a practical interpretation of the study’s results in the interview. Advertisements that appeal to consumers’ emotions are more likely to stick in people’s minds, get a positive impression, and result in more sales, as our experts show.<\/p>\n

The “Follow the Feelings”<\/strong> study, which was created in conjunction with Screenforce, serves as the basis for this. An analysis was conducted on forty different emotional reactions to advertising content using measuring methodologies powered by AI. The findings demonstrate that the specific emotions evoked are more important than the total number of feelings. Measurably improving advertising efficacy is possible with the help of our specialists’ demonstration of certain emotional patterns, appropriate platforms, and creative design components.<\/p>\n

Do you want to know more about the research so you can understand it better? You can find the complete study and the interview with W&V here.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″]Discover the Study<\/a>[vc_empty_space height=”30″]Read Interview!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1781857031412{background-color: #DFE1F2 !important;border-color: #DFE1F2 !important;}”][vc_column width=”1\/4″][vc_empty_space height=”50″][vc_single_image image=”72244″ css=”” qode_css_animation=””][vc_empty_space height=”30″][\/vc_column][vc_column width=”3\/4″][vc_empty_space height=”50″][vc_column_text css=””]<\/p>\n

Meet our experts!<\/h2>\n

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Our eye square experts will also be on site at this year\u2019s Screenforce Festival 2026<\/b><\/a>.<\/p>\n

The event brings together the industry around TV, streaming, Total Video<\/b>, and strong brand communication<\/b>. Join us for an in-depth discussion with our experts on current trends, the emotional impact of advertising, and attention-grabbing communication.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1781857041295{background-color: #DFE1F2 !important;border-color: #DFE1F2 !important;}”][vc_column][vc_empty_space height=”30″]Learn more about the event!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/4″][vc_empty_space height=”15px”][vc_empty_space height=”20px”][vc_single_image image=”61601″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Stefan Schoenherr<\/strong>
\nExecutive Vice President Brand & Media Experience und Partner<\/strong><\/p>\n

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eye square<\/strong>[\/vc_column_text][vc_empty_space height=”15px”]