{"id":72241,"date":"2026-06-19T10:27:21","date_gmt":"2026-06-19T08:27:21","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=72241"},"modified":"2026-06-19T10:29:15","modified_gmt":"2026-06-19T08:29:15","slug":"follow-the-feelings-new-screenforce-eye-square-study","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/follow-the-feelings-new-screenforce-eye-square-study\/","title":{"rendered":"Follow the Feelings – new Screenforce & eye square Study"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”72243″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/eye-square-insights-series\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Emotions as a Booster for Advertising Impact<\/h1>\n

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In their new study \u201cFollow the Feelings\u201d<\/b>, our eye square experts Stefan Schoenherr<\/b> <\/a>and Marvin Vogt<\/b><\/a>, in collaboration with Screenforce<\/b><\/a>, demonstrate that emotions are a key success factor for effective advertising.<\/p>\n

Using AI-supported measurement methods, the study analyzed over 40 emotional reactions<\/b>. The results make it clear that it is not the quantity of emotions that matters, but rather the type of feelings triggered. The study shows that certain emotional patterns, suitable platforms<\/b>, and creative design elements<\/b> can measurably enhance advertising effectiveness.<\/p>\n

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Want to learn more? Read the full study here:\u00a0<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”30″]Discover the Study<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

W&V Interview with Our Experts<\/h2>\n

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To coincide with the release of the new \u201cFollow the Feelings\u201d study, an interview with our eye square experts Stefan Schoenherr<\/b><\/a> and Marvin Vogt<\/b><\/a> was also published in W&V<\/b><\/a><\/p>\n

In it, our experts provide a practical interpretation of the study\u2019s findings and explain why emotions are not just a creative device, but play a decisive role in whether an ad is remembered, liked, and ultimately influences purchasing decisions.<\/p>\n

Are you interested in gaining deeper insights into the new study? Read the full W&V interview here.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″]Read Interview!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1781857031412{background-color: #DFE1F2 !important;border-color: #DFE1F2 !important;}”][vc_column width=”1\/4″][vc_empty_space height=”50″][vc_single_image image=”72244″ css=”” qode_css_animation=””][vc_empty_space height=”30″][\/vc_column][vc_column width=”3\/4″][vc_empty_space height=”50″][vc_column_text css=””]<\/p>\n

Meet our experts!<\/h2>\n

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Our eye square experts will also be on site at this year\u2019s Screenforce Festival 2026<\/b><\/a>.<\/p>\n

The event brings together the industry around TV, streaming, Total Video<\/b>, and strong brand communication<\/b>. Join us for an in-depth discussion with our experts on current trends, the emotional impact of advertising, and attention-grabbing communication.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1781857041295{background-color: #DFE1F2 !important;border-color: #DFE1F2 !important;}”][vc_column][vc_empty_space height=”30″]Learn more about the event!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/4″][vc_empty_space height=”15px”][vc_empty_space height=”20px”][vc_single_image image=”61601″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Stefan Schoenherr<\/strong>
\nExecutive Vice President Brand & Media Experience und Partner<\/strong><\/p>\n

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eye square<\/strong>[\/vc_column_text][vc_empty_space height=”15px”]