{"id":71659,"date":"2026-05-05T10:38:27","date_gmt":"2026-05-05T08:38:27","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=71659"},"modified":"2026-06-01T12:07:24","modified_gmt":"2026-06-01T10:07:24","slug":"screenforce-webinar-stefan-schoenherr-and-marvin-vogt","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/screenforce-webinar-stefan-schoenherr-and-marvin-vogt\/","title":{"rendered":"Screenforce Webinar with Stefan Schoenherr and Marvin Vogt"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”71660″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/eye-square-insights-series\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Follow the Feelings \u2013 Emotional Advertising as an Impact Booster<\/h1>\n

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May 20, 2026 | 12:00 PM \u2013 1:00 PM<\/h5>\n

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In this webinar, \u201cFollow the Feelings \u2013 Emotional Advertising as an Impact Booster,\u201d<\/strong> Screenforce<\/a>, Marvin Vogt<\/a> (eye square), and Stefan Sch\u00f6nherr<\/a> (eye square)<\/strong> present\u00a0comprehensive insights into how emotional reactions influence advertising impact.<\/p>\n

Using innovative AI-powered measurement methods<\/strong>, over 40 emotional reactions to advertising content were analysed.<\/strong> The results show that what matters is not just how many emotions an ad triggers, but above all, which emotions are evoked.<\/p>\n

The study offers fascinating insights into which emotional patterns lead to measurable success, how different media platforms affect emotions, and which creative elements generate the right emotional resonance.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1780066014300{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}”][vc_column][vc_empty_space height=”15″][vc_column_text css=””]The recording of the \u201cFollow the Feelings\u201d webinar is now available on Screenforce,<\/strong> where our experts explain why emotions are a powerful tool for boosting the impact of successful advertising![\/vc_column_text][vc_empty_space height=”30″]Watch now!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/4″][vc_empty_space height=”20px”][vc_single_image image=”61601″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Stefan Sch\u00f6nherr<\/strong>
\nEVP Brand and Media & Partner<\/strong><\/p>\n

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eye square<\/strong>[\/vc_column_text][vc_empty_space height=”15px”]