{"id":71621,"date":"2026-04-28T14:22:18","date_gmt":"2026-04-28T12:22:18","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=71621"},"modified":"2026-05-08T14:29:02","modified_gmt":"2026-05-08T12:29:02","slug":"marktforschung-webinar-stefan-schoenherr-pia-niermann","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/marktforschung-webinar-stefan-schoenherr-pia-niermann\/","title":{"rendered":"marktforschung.de Webinar with Stefan Schoenherr & Pia Niermann"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”71632″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/eye-square-insights-series\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Webinar | May 7, 2026 | 11 AM<\/h5>\n

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When 2.3 seconds decide effectiveness<\/h1>\n

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In a digital world where advertising is often perceived for only a few seconds, attention<\/strong> becomes the crucial currency in marketing. Because reach alone does not indicate whether a message was truly seen, understood, and remembered.<\/p>\n

In the webinar, Stefan Sch\u00f6nherr (eye square)<\/strong> <\/a>and Pia Niermann (OMD Insights)<\/strong><\/a> provide insights into the current analysis “Attention: 2.3 Seconds of Magic!”<\/strong> by OMD Germany and eye square. They show why attention is a key success factor for media planning, creation, and advertising effectiveness today.<\/p>\n

Learn from the two experts how attention can be measured, what the differences are between TV, social ads, and digital formats, and why creative design is crucial for whether a campaign has an impact.<\/p>\n

The webinar is aimed at anyone who wants to understand how reach becomes genuine attention \u2013 and how brands can make better use of those few crucial seconds.<\/p>\n

Are you interested? Learn more about the webinar and register at the following link:<\/strong>[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”15″]register here!<\/a>[vc_empty_space height=”40″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1777977925187{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}”][vc_column][vc_empty_space height=”40″][vc_column_text css=””]Check out our in-depth article on the webinar in the \u201cStatus Quo: Branding Research and Brand Tracking\u201d dossier at marktforschung.de<\/a>!<\/strong>[\/vc_column_text][vc_empty_space height=”5″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1777977932468{padding-right: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}”][vc_column][vc_empty_space height=”10″][vc_single_image image=”71684″ img_size=”60×60″ css=”” qode_css_animation=””][vc_empty_space height=”5″][vc_column_text css=””]<\/p>\n

Wenn 2,3 Sekunden \u00fcber Wirkung entscheiden und warum \u201eAttention\u201c zur h\u00e4rtesten W\u00e4hrung im Marketing wird<\/h4>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1777977942277{padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}”][vc_column][vc_empty_space height=”15″]Explore!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”45″][vc_column_text css=””]<\/p>\n

Virtual Roundtable | May 19, 2026 | 10 AM<\/h5>\n

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Markenwirkung anders messen: Innovative Ans\u00e4tze f\u00fcr valide Insights<\/span><\/strong><\/h1>\n

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The virtual roundtable-discussion with Stefan Schoenherr offers you the opportunity to explore the topic of brand measurement in greater depth and gain insights into which tools can be used to measure and track brands effectively, now and in the future.<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text css=””]Brand realities have become more complex. The many touchpoints are harder to measure and attribute. That\u2019s what Susanne Wehde from WD-40 says. Surveys are also more difficult. Members of online panels no longer want to fill out short sets of questions to evaluate brands. However, brands are important in interchangeable markets. How and with what tools can brand perception be measured and tracked?<\/p>\n

The roundtable ist part of the marktforschung.de dossier “Status Quo: Branding Research and Markentracking”<\/strong><\/a> and moderated by Holger Gei\u00dfler.<\/p>\n

Meet: <\/strong>
\nStefan Sch\u00f6nherr,<\/strong> EVP Brand & Media & Partner at eye square
\nMarkus K\u00fcppers,<\/strong> Founder & Managing Director of september Strategie & Forschung GmbH
\nDr. Sandra G\u00e4rtner,<\/strong> Founder & CEO of mediaresearch42 + GreenAdz<\/p>\n

Are you interested? Learn more and register at the following link:<\/strong>[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”15″]Register!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_empty_space height=”20px”][vc_single_image image=”61601″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Stefan Schoenherr<\/strong>
\nEVP Brand and Media & Partner<\/strong><\/p>\n

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eye square<\/strong>[\/vc_column_text][vc_empty_space height=”15px”]