{"id":71425,"date":"2026-04-01T13:55:19","date_gmt":"2026-04-01T11:55:19","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=71425"},"modified":"2026-04-13T12:36:56","modified_gmt":"2026-04-13T10:36:56","slug":"esomar-latam-2026","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/esomar-latam-2026\/","title":{"rendered":"eye square at ESOMAR LATAM 2026"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”71427″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

ESOMAR LATAM 2026: Advancing Human Experience Research in Latin America<\/h1>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text css=””]Our colleague Maria Elizabeth Samaniego Huber<\/a> attended ESOMAR Latin America 2026, held from March 22\u201324 in Rio de Janeiro, Brazil.<\/p>\n

This year\u2019s edition, themed \u201cFlores\u00e7a! Growing ideas, inspiring connections and shaping thriving markets,\u201d brought together some of the brightest minds in the insights industry across Latin America and beyond.<\/p>\n

The event focused on key topics shaping the future of research in the region, including innovation, collaboration, AI-driven methodologies, and the evolving role of insights in driving business impact. A central theme across the event was the growing role of artificial intelligence in market research. A large share of presentations focused on AI-related applications, including AI-powered interviewing, chatbots, and synthetic data, highlighting how AI is increasingly becoming an integrated part of research methodologies in the region.<\/p>\n

The conference also provided a broader view of the Latin American insights landscape. Key markets such as Brazil, Mexico, Colombia, and Argentina continue to lead in terms of activity and innovation, while other markets are also following global trends and accelerating their development.<\/p>\n

At the same time, the discussions reinforced the importance of the human dimension in research. The Latin American consumer has always been strongly driven by emotional connection, cultural context, and a deep sense of identification with brands \u2014 and this is becoming even more relevant in a rapidly evolving, technology-driven landscape.<\/p>\n

This highlights the importance of approaches that go beyond data and focus on understanding the human experience<\/strong>. In this context, human experience research plays a key role in helping brands connect meaningfully with consumers in the region.<\/p>\n

Our participation reflects an ongoing effort to build and expand eye square\u2019s presence in Latin America, while staying closely connected to the region\u2019s evolving insights ecosystem.<\/p>\n

ESOMAR LATAM 2026 highlighted the growing importance of combining global expertise with strong local understanding, as well as the increasing role of technology in shaping the future of research.<\/p>\n

Looking ahead, we see clear potential to further develop our presence in the region by increasing visibility, strengthening partnerships, and showcasing our methodologies more actively.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”15″][vc_empty_space height=”15″][vc_single_image image=”71428″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=””][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”20px”][vc_single_image image=”65361″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Maria Elizabeth Samaniego Huber<\/strong>
\nDirector Latin America<\/b>
\neye square<\/strong>[\/vc_column_text][vc_empty_space height=”15px”]