{"id":71413,"date":"2026-03-31T21:21:03","date_gmt":"2026-03-31T19:21:03","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=71413"},"modified":"2026-04-10T10:35:16","modified_gmt":"2026-04-10T08:35:16","slug":"audiencexscience-2026-recap","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/audiencexscience-2026-recap\/","title":{"rendered":"AUDIENCExSCIENCE 2026 Recap"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”71415″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

AUDIENCExSCIENCE 2026<\/h1>\n

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On March 18 and 19, our eye square experts attended AUDIENCExSCIENCE 2026<\/b> <\/a>in New York. This year\u2019s annual ARF conference once again brought together leading figures from research, media, and marketing to discuss current developments and key challenges in the field of audience measurement<\/b>. The focus was primarily on new scientific approaches, technological innovations, and the question of how attention and advertising impact can be validly measured in an increasingly complex media landscape.<\/p>\n

For us, the event was a valuable opportunity to experience current industry discussions up close and exchange ideas with experts about the future of data-driven measurement. Topics such as Attention Metrics<\/b>, the use of AI in research<\/b>, new perspectives on eye tracking<\/b>, as well as dealing with privacy<\/b>, synthetic data<\/b>, and the growing complexity of modern media ecosystems were particularly prominent.<\/p>\n

AUDIENCExSCIENCE has once again demonstrated that the industry is evolving rapidly at the intersection of science and practice. It is important that we discuss new measurement methods and evaluate innovative techniques to ensure robust research for forward-looking decisions.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_gallery interval=”3″ images=”71416,71417,71418,71419″ img_size=”large” css=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

eye square at AUDIENCExSCIENCE 2026!<\/strong><\/h4>\n

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Our eye square experts were also at AUDIENCExSCIENCE 2026 and enriched the event with their presentations. In their talk, Gareth Tuck<\/b><\/a> (eye square) and Lyndsey Albertson<\/b><\/a> (NBCU) demonstrated how video ads in high-quality content environments<\/b> across broadcast, social, and streaming platforms<\/b> consistently attract more attention<\/b> and deliver greater advertising impact<\/b>.<\/p>\n

In another session, Giulia Manca<\/b><\/a> (eye square), Stefan Sch\u00f6nherr<\/b><\/a> (eye square), and Aarti Bashkaran<\/b><\/a> (Snap Inc.) explored how generative AI and augmented reality<\/b> are reshaping advertising impact<\/b>, while also demonstrating why trust, transparency, and human creativity<\/b> remain central to the scaling of these technologies.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”30″]Learn more about ARF!<\/a>[vc_empty_space height=”30″][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”71415″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][vc_column_text css=””] AUDIENCExSCIENCE 2026 [\/vc_column_text][vc_empty_space height=”15″][vc_empty_space height=”15″][vc_column_text css=””] On March 18 and 19, our eye square experts attended AUDIENCExSCIENCE…<\/p>\n","protected":false},"author":130,"featured_media":71414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7205,1,7200],"tags":[],"class_list":["post-71413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7205","category-news","category-ux-research"],"yoast_head":"\nAUDIENCExSCIENCE 2026<\/title>\n<meta name=\"description\" content=\"eye square was also at this year\u2019s AUDIENCExSCIENCE 2026 in New York and enriched the event with interesting presentations!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/audiencexscience-2026-recap\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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