{"id":71204,"date":"2026-03-03T14:34:08","date_gmt":"2026-03-03T13:34:08","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=71204"},"modified":"2026-03-06T09:41:05","modified_gmt":"2026-03-06T08:41:05","slug":"webinar-series-stinnertz_schoenherr","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/webinar-series-stinnertz_schoenherr\/","title":{"rendered":"Insights Webinar Series 2026 with Klaus Stinnertz &#038; Stefan Schoenherr"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;71233&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 class=\"entry-title\" style=\"text-align: left;\">Attention Works \u2013 2.3 Seconds of Magic! Attention as a strategic success factor in modern media planning<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5 style=\"text-align: left;\">25.03.2026 | 3:00 p.m.<\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div>The average attention span for advertising has fallen to <strong>2.3 seconds<\/strong> \u2013 and competition for this precious resource is getting tougher every day. In our joint webinar, <a href=\"https:\/\/www.linkedin.com\/in\/klaus-stinnertz-2a27a6174\/\"><span class=\"NormalTextRun SCXW116285504 BCX0\">Klaus\u00a0<\/span><\/a><span class=\"NormalTextRun SpellingErrorV2Themed SCXW116285504 BCX0\">Stinnertz from <\/span><strong>OMD Germany<\/strong> and <a href=\"https:\/\/www.eye-square.com\/en\/stefan-schoenherr\/\">Stefan Schoenherr<\/a> from <strong>eye square<\/strong> will show you what this means for your communication strategy and how you can achieve maximum impact with the right creative and channel strategy.<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>What you can expect:<\/div>\n<div><\/div>\n<ul>\n<li>Latest research findings: How has attention developed across channels and formats?<\/li>\n<li>TV vs. digital: Why TV is bucking the trend despite everything \u2013 and what InFeed Ads are losing<\/li>\n<li>The power of creation: How excellent advertising materials make all the difference<\/li>\n<li>Practical recommendations: Concrete implications for your media planning and creative strategy<\/li>\n<\/ul>\n<div><\/div>\n<div><\/div>\n<div>The webinar will be held in German!<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;15&#8243;][vc_empty_space height=&#8221;15&#8243;]<a  itemprop=\"url\" href=\"https:\/\/eye-square.zoom.us\/webinar\/register\/WN_aAP4RvgCSbau6AZByzHIIA\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #007fff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Register here!<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1747743719895{background-color: #FFFFFF !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">Also, don&#8217;t miss the past and upcoming webinars of our Insights Webinar Series!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/eye-square-insights-series\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #007fff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">learn more!<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_separator type=&#8221;normal&#8221; thickness=&#8221;2&#8243; up=&#8221;12&#8243; down=&#8221;12&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;61601&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Stefan Schoenherr<\/strong><br \/>\n<strong>Executive Vice President Brand &amp; Media Experience and Partner<\/strong><strong>\u00a0<\/strong><br \/>\n<strong>eye square<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/stefan-sch%C3%B6nherr-330b5160\/' target='_blank'><span class='fa-stack fa-2x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;15px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;71206&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Klaus Stinnertz<\/strong><br \/>\n<strong>Chief Transformation Officer<\/strong><strong>\u00a0<\/strong><br \/>\n<strong>OMD Germany<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/klaus-stinnertz-2a27a6174\/' target='_blank'><span class='fa-stack fa-2x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;15px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;71233&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;] Attention Works \u2013 2.3 Seconds of Magic! Attention as a strategic success factor in modern media planning [\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text&#8230;<\/p>\n","protected":false},"author":111,"featured_media":71232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7205,7202,1,7199,7203],"tags":[],"class_list":["post-71204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7205","category-eye-tracking","category-news","category-online-seminar","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Insights Webinar Series 2026 with K. Stinnertz &amp; St. Schoenherr<\/title>\n<meta name=\"description\" content=\"Join us for the Insights Webinar Series 2026, in which our experts talk about attention as a strategic success factor in modern media planning\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/webinar-series-stinnertz_schoenherr\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights Webinar Series 2026 with Klaus Stinnertz &amp; Stefan Schoenherr\" \/>\n<meta property=\"og:description\" content=\"Join us for the Insights Webinar Series 2026, in which our experts talk about attention as a strategic success factor in modern media planning\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/webinar-series-stinnertz_schoenherr\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-03T13:34:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T08:41:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2026\/03\/klaus_stefan_web_post_thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katerina Dimadi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katerina Dimadi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-series-stinnertz_schoenherr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-series-stinnertz_schoenherr\\\/\"},\"author\":{\"name\":\"Katerina Dimadi\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/97b108b3805510febbc306ad133005cd\"},\"headline\":\"Insights Webinar Series 2026 with Klaus Stinnertz &#038; Stefan Schoenherr\",\"datePublished\":\"2026-03-03T13:34:08+00:00\",\"dateModified\":\"2026-03-06T08:41:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-series-stinnertz_schoenherr\\\/\"},\"wordCount\":885,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-series-stinnertz_schoenherr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2026\\\/03\\\/klaus_stefan_web_post_thumbnail.png\",\"articleSection\":[\"2026\",\"Eye Tracking\",\"News\",\"Online-Seminar\",\"Web Seminar\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-series-stinnertz_schoenherr\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/webinar-series-stinnertz_schoenherr\\\/\",\"name\":\"Insights Webinar Series 2026 with K. 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