{"id":71149,"date":"2026-02-20T13:23:14","date_gmt":"2026-02-20T12:23:14","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=71149"},"modified":"2026-04-13T13:19:28","modified_gmt":"2026-04-13T11:19:28","slug":"webinar-series-part2-philipp-reiter","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/webinar-series-part2-philipp-reiter\/","title":{"rendered":"Insights Webinar Series 2026 with Philipp Reiter & Pupil Labs – Part 2"},"content":{"rendered":"

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Seeing What Consumers See: Attention & Human Experience Research with Eye-Tracking<\/h1>\n

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15.04.2026 | 3:00 p.m.<\/h5>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text css=””]We are thrilled to announce the second part of our exciting new webinar mini-series, Seeing What Consumers See: Attention & Human Experience Research with Eye-Tracking<\/strong>, which is a key part of our broader series,\u00a0Human Experience Insights Webinar Series 2026<\/strong>.<\/p>\n

Eye-tracking<\/strong> opens a unique window into what people actually notice, follow, and miss \u2013 the foundation of both attention and human experience research. This four-part webinar series shows how to use eye-tracking as a practical, decision-oriented tool rather than a one-off \u201cspecial method.\u201d Across the sessions, we connect simple attention theory with real-world studies in advertising, shopper journeys, and digital experiences, and we compare different technical approaches from high-end lab systems to scalable webcam and AI-based predictive models. You will learn when eye-tracking truly adds value beyond surveys and click data, how to choose and brief the right systems and partners, and how to translate gaze data into clear, actionable stories for stakeholders in marketing, CX, UX, and insights teams.<\/p>\n

Save your seat\u00a0<\/strong>for the second part: Tools for Measuring Attention<\/b>, <\/b>where Philipp Reiter and Neil Thomas from Pupil Labs<\/a>, will focus on the toolbox. They will compare key eye-tracking setups\u2014lab systems, glasses, webcam solutions, smartphones, and in-context browser approaches\u2014and discuss their strengths, limits, and typical use cases. With input from system experts and practitioners, you will learn which configuration fits which research question, context, and budget, and how to brief vendors so you get robust attention data instead of an expensive experiment.<\/p>\n

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[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”15″][vc_empty_space height=”15″]Register here!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1747743719895{background-color: #FFFFFF !important;}”][vc_column][vc_column_text css=””]<\/p>\n

Also, don’t miss the past and upcoming webinars of our Insights Webinar Series!<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column]learn more!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”20px”][vc_single_image image=”52403″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Philipp Reiter<\/strong>
\nPartner & COO<\/strong>\u00a0<\/strong>
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