{"id":71049,"date":"2026-02-05T17:06:12","date_gmt":"2026-02-05T16:06:12","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=71049"},"modified":"2026-03-12T12:09:16","modified_gmt":"2026-03-12T11:09:16","slug":"audiencexscience-2026","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/audiencexscience-2026\/","title":{"rendered":"AUDIENCExSCIENCE 2026"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;71060&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 class=\"entry-title\" style=\"text-align: left;\">AUDIENCExSCIENCE 2026<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]On <strong data-start=\"368\" data-end=\"389\">March 18\u201319, 2026<\/strong>, the ARF\u2019s annual <a href=\"https:\/\/thearf.org\/arf-events\/audiencexscience-2026\/\"><strong data-start=\"408\" data-end=\"428\">AUDIENCExSCIENCE<\/strong> <\/a>conference brings the industry together in New York to explore how AI, attention science, and evolving media ecosystems are reshaping the way audiences are discovered, measured, and understood.<\/p>\n<p data-start=\"624\" data-end=\"869\">Through keynote presentations, expert panels, debates, and peer-reviewed research sessions, attendees will explore how the rapidly evolving intersection of <strong data-start=\"750\" data-end=\"797\">AI, marketing, media, and consumer insights<\/strong> is reshaping the way audiences are understood, measured, and engaged.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1773312157254{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #DFE1F2 !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;71260&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_single_image image=&#8221;56393&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1773312946829{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;}&#8221;]<strong>This year, the ARF and Board of Curators have reviewed research submissions again and selected the most significant work for AUDIENCExSCIENCE 2026.<\/strong><\/p>\n<p><strong>Please log in your ARF member account and <a href=\"https:\/\/thearf.org\/arf-events\/audiencexscience-2026-accepted-industry-papers\/\" target=\"_blank\" rel=\"noopener\">explore our selected research papers<\/a> for presentation!<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 class=\"entry-title\" style=\"text-align: left;\"><strong>Meet our eye square experts at AUDIENCExSCIENCE 2026!<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]Join our team at <strong data-start=\"283\" data-end=\"308\">AUDIENCExSCIENCE 2026<\/strong> as we take the stage on <strong data-start=\"333\" data-end=\"356\">Wednesday, March 18<\/strong> with two thought-provoking sessions exploring advertising effectiveness, attention, and the evolving role of AI in marketing science.[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_separator type=&#8221;normal&#8221; thickness=&#8221;2&#8243; up=&#8221;12&#8243; down=&#8221;12&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5><strong>Ad Effectiveness Across Broadcast, Social, and Streaming Video<\/strong><\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;&#8221;]<strong data-start=\"569\" data-end=\"614\">Wednesday, March 18 | 11:40 AM \u2013 12:00 PM<\/strong><br data-start=\"614\" data-end=\"617\" \/><strong data-start=\"617\" data-end=\"638\">Breakout Session:<\/strong> <em data-start=\"639\" data-end=\"671\">Attention: Science to Strategy<\/em>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"469\" data-end=\"687\">This session explores how <strong data-start=\"495\" data-end=\"556\">video ads placed within high-quality content environments<\/strong> consistently generate stronger attention and deliver greater advertising impact\u2014across broadcast, social, and streaming platforms.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;19777&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Gareth Tuck<\/strong><br \/>\n<strong>CSO &amp; Partner<\/strong><\/p>\n<p><strong>eye square<\/strong>[\/vc_column_text]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/garethtuck\/' target='_blank'><span class='fa-stack fa-2x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;15px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;71052&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Lyndsey Albertson <\/strong><br \/>\n<strong>VP Insights &amp; Measurement<\/strong><\/p>\n<p><strong>NBCU<\/strong>[\/vc_column_text]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/lyndseyalbertson\/' target='_blank'><span class='fa-stack fa-2x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_separator type=&#8221;normal&#8221; thickness=&#8221;2&#8243; up=&#8221;12&#8243; down=&#8221;12&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h5><strong>From Fun to Full-Funnel: The Marketing Power of Gen AI and AR<\/strong><\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_column_text css=&#8221;&#8221;]<strong data-start=\"569\" data-end=\"614\">Wednesday, March 18 | 1:40 PM \u2013 2:00 PM<br data-start=\"1283\" data-end=\"1286\" \/>Breakout Session: <em data-start=\"1308\" data-end=\"1333\">AI in Marketing Science<\/em><\/strong>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"469\" data-end=\"687\">This session examines how <strong data-start=\"1128\" data-end=\"1167\">Generative AI and Augmented Reality<\/strong> are reshaping advertising performance, while highlighting why <strong data-start=\"1230\" data-end=\"1275\">trust, transparency, and human creativity<\/strong> remain critical as these technologies scale.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;63961&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Giulia Manca, Ph.D.<\/strong><br \/>\n<strong>Senior Research Consultant<\/strong><\/p>\n<p><strong>eye square<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/giulia-manca-347a8999\/' target='_blank'><span class='fa-stack fa-2x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;15px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;71056&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Aarti Bhaskaran\u00a0<\/strong><br \/>\n<strong>Global Head of Research &amp; Insights,<\/strong><\/p>\n<p><strong>Snap Inc.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/aarti-bhaskaran-b1658414\/' target='_blank'><span class='fa-stack fa-2x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;15px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;61601&#8243; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;15px&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Stefan Sch\u00f6nherr<\/strong><br \/>\n<strong>Executive Vice President &amp; Partner<\/strong><\/p>\n<p><strong>eye square<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/stefan-sch%C3%B6nherr-330b5160\/?originalSubdomain=de' target='_blank'><span class='fa-stack fa-2x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/thearf.org\/arf-events\/audiencexscience-2026\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#FFFFFF\" class=\"qbutton  default\" style=\"color: #FFFFFF; border-color: #007FFF; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">Save your seat!<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;71060&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;] AUDIENCExSCIENCE 2026 [\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]On March 18\u201319, 2026, the ARF\u2019s annual AUDIENCExSCIENCE conference brings the industry&#8230;<\/p>\n","protected":false},"author":127,"featured_media":71067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7205,204,203,328,1],"tags":[],"class_list":["post-71049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7205","category-article","category-conference","category-international","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AUDIENCExSCIENCE 2025<\/title>\n<meta name=\"description\" content=\"Besuchen Sie uns auf der diesj\u00e4hrigen AUDIENCExSCIENCE 2025 und tauchen Sie mit unseren Experten in die \u201eInto the Wild&quot; Studie ein!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/audiencexscience-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AUDIENCExSCIENCE 2026\" \/>\n<meta property=\"og:description\" content=\"Besuchen Sie uns auf der diesj\u00e4hrigen AUDIENCExSCIENCE 2025 und tauchen Sie mit unseren Experten in die \u201eInto the Wild&quot; Studie ein!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/audiencexscience-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-05T16:06:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T11:09:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2026\/02\/Featured-Image-600-\u00d7-600-px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta 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