{"id":71032,"date":"2026-02-04T17:31:08","date_gmt":"2026-02-04T16:31:08","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=71032"},"modified":"2026-02-06T11:39:54","modified_gmt":"2026-02-06T10:39:54","slug":"ihk-berlin-digital-plus-conference","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/ihk-berlin-digital-plus-conference\/","title":{"rendered":"Impulse and Innovation: eye square at the Digital + Conference"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”20px”][vc_single_image image=”71036″ img_size=”full” css=”” qode_css_animation=””][vc_empty_space height=”20px”][vc_empty_space height=”20px”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

The power of digital excellence at the Digital+ Conference: A round of talks on innovative customer marketing with a contribution from eye square<\/h2>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=””]The Digital + Conference, organized by the Berlin Chamber of Commerce and Industry, the Berlin University of Applied Sciences (HTW Berlin), and the Berlin Chamber of Skilled Crafts, on February 10, 2026, offers a range of digital topics for decision-makers.<\/p>\n

A special highlight for anyone interested in market research and digital marketing is the section on \u201cDigital Marketing \u2013 Innovatively Acquiring and Retaining Customers,\u201d which starts at 11:00 a.m. on the day of the conference. In the context of a group of speakers from companies such as conceptm, wirDesign, and kleiner und bold, our brand and media expert Nuria Sichalla will contribute to the conference on the topic of innovation and customer loyalty with a POV coming from Brand Research (replacing Leonie Pfeiffer, who was originally scheduled to participate in the conference but is unable to attend on the day of the conference).[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

Our impulse for the conference: Human experience research for innovative customer retention<\/h2>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=””]With over 25 years of experience in researching human experiences, eye square is at the forefront of market innovation. Our expertise in measuring hidden, emotional, and implicit customer responses sets us apart as pioneers in in-context research. eye square understands consumers like no one else. Our unique research approach combines cutting-edge technology with psychological insights to provide companies with data-driven insights. These insights enable our world-leading clients, from Google to BMW, to not only understand customer behavior, but to translate that understanding directly into effective business strategies.[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

In-depth insights into trends, current technologies, and digital tools for medium-sized companies<\/h2>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=””]The Digital + Conference offers all visitors practical inspiration, best practices from Berlin’s business community, and presents concrete digital solutions for use in a corporate context.<\/p>\n

With thematic lecture blocks, the conference will give you insights into current trends, which digital tools will truly advance your business, and how they can be best used in small and medium-sized enterprises:<\/p>\n