{"id":70718,"date":"2026-01-20T13:36:39","date_gmt":"2026-01-20T12:36:39","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=70718"},"modified":"2026-03-16T18:24:25","modified_gmt":"2026-03-16T17:24:25","slug":"eye-square-at-the-succeet-2026","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/eye-square-at-the-succeet-2026\/","title":{"rendered":"eye square at the succeet 2026"},"content":{"rendered":"

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18.-19. March, 2026 | Wiesbaden\u00a0<\/strong><\/p>\n

Inform, inspire, and network: we are ready!<\/strong><\/h3>\n

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From March 18 to 19, 2026,<\/strong> interested parties from the insights industry from all over the world will gather at the leading international trade fair succeet 2026.<\/a><\/strong> At this year’s succeet 2026, experts from market research, customer experience (CX), user experience (UX), analytics,<\/strong> and data<\/strong> will come together with leading providers, service providers, and start-ups.<\/p>\n

Looking forward to innovative solutions<\/b>, live presentations<\/b>, guided tours<\/b>, intensive networking<\/b>, and the popular Networking Happy Hour!<\/b><\/p>\n

Interested? Join us and meet our eye square experts during their presentations! Take this opportunity to talk to us and gain actionable insights into advances and technologies in the field of human experience that our specialists can offer you. Make an appointment and visit us at booth 300:<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″]Register here!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1773311232000{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}”][vc_column width=”1\/4″][vc_single_image image=”50819″ css=”” qode_css_animation=””][vc_empty_space height=”45″][vc_single_image image=”58148″ css=”” qode_css_animation=””][vc_empty_space height=”45″][vc_single_image image=”36766″ css=”” qode_css_animation=””][vc_empty_space height=”45″][\/vc_column][vc_column width=”3\/4″][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Booth Demonstrations<\/h4>\n

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Meet us at our booths on both days of succeet2026 and learn more from our eye square experts about the new and innovative projects \u201cSEAL In Context Eye Tracking<\/b><\/a>\u201d and\u00a0 \u201cDigital Experience Sandbox<\/b>\u201d<\/a> .<\/p>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_empty_space height=”15″][vc_column_text css=””]Introduction of SEAL featuring Friedrich Jacobi | Day 1 (March 18, 2026) | 10:40 a.m. – 10:55 a.m. – Booth 4<\/strong><\/p>\n

Introduction of SANDBOX featuring Michael Schiessl and Felix Metger | Day 2 (March 19, 2026) | 4:10 p.m. – 4:25 p.m. – Booth 1<\/strong>[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”90″][vc_column_text css=””]<\/p>\n

Our presentations at Succeet 2026
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First day of the Event
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Live – presentation<\/strong><\/h5>\n

18. March 2026 | 12:00 p.m. \u2013 12:30 p.m.\u00a0<\/strong>
\nStudio 1.5 B<\/strong><\/p>\n

Employer branding with authentic content: What different content formats achieve in the recruiting funnel<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Can the impact of an employer branding campaign be significantly increased through accompanying content measures? S-Communication Service GmbH, the creative agency of the Sparkassen-Finanzgruppe for brand communication, is investigating this question together with the Berlin-based market research institute eye square. Using an experimental approach, advertising contacts from the 2025 employer branding campaign were compared, once with and once without additional content delivery. Various formats were tested, from employee portraits on YouTube to social media memes and editorial articles. Their effects on key upper funnel KPIs were analyzed using a standardized follow-up survey. The results show the contribution that content marketing can make to a successful employer brand in combination with classic campaign communication \u2013 and which formats and content are particularly effective.<\/p>\n

Joyn our eye square expert Simon Koch<\/strong><\/a> and Robert Grittner<\/strong> from S-Communication Services, the creative agency of Sparkasse![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”60″][vc_column_text css=””]<\/p>\n

Second day of the Event
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[\/vc_column_text][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” background_color=”#ffffff”][vc_column_inner width=”2\/3″][vc_empty_space height=”20px”][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

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Live – presentation<\/strong><\/h5>\n

19. March 2026 | 11:00 a.m. \u2013 11:30 a.m.<\/strong>
\nStudio 1.3 C<\/strong><\/p>\n

\u201cCreate, Show, Test\u201d \u2013 How freenet\u2019s digital assets can be optimized with the help of the eye square Sandbox<\/h4>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text css=””]How can new design variants of a website be created and tested against each other using the sandbox when in-house resources are scarce? The presentation provides insight into freenet’s research questions regarding the ideal presentation of tariff options on its website and explains why we opted for a quantitative approach with surveys and click tracking. You will also learn about the \u201ceye square Sandbox,\u201d which can be used to collaboratively create and behaviorally test digital products\u2014all in one platform. We will show you how we used the Sandbox and which variant won in the end. We will also report on the impact at freenet and what happened after our study.<\/p>\n

Joyn our eye square expert Carina Lehne de Lopez<\/strong> <\/a>and Inga Scharfenberg<\/strong> from freenet.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_empty_space height=”20px”][vc_single_image image=”70836″ img_size=”medium” alignment=”center” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/de\/sven-diekmann\/”][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” background_color=”#ffffff”][vc_column_inner width=”1\/3″][vc_empty_space height=”20px”][vc_single_image image=”71247″ img_size=”medium” alignment=”center” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/de\/sven-diekmann\/”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_empty_space height=”20px”][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

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Live – presentation<\/strong><\/h5>\n

19. March 2026 | 14:30 p.m. \u2013 15:00 p.m.<\/strong>
\nStudio 1.5 B<\/strong><\/p>\n

Attention at Scale: Teilnehmermangel in globalen Eye-Tracking-Projekten \u00fcberwinden<\/h4>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text css=””]To understand whether a message is capturing people’s attention, researchers need to bridge the gap between presentation and actual focus of attention. However, obtaining relevant data in attention measurement requires many qualified participants\u2014a challenge that eye square faced when introducing SEAL eye-tracking technology. In this session, we explain how eye square overcame this challenge through the global reach of Cint. We discuss the advancement of webcam-based measurement, the importance of predefined participant screening, and how a global infrastructure supports the implementation of in-context projects. Using case studies, we show attention curves, dwell times, and the concrete ROI of precise attention measurement.<\/p>\n

Joyn our eye square expert\u00a0Matthias Rothensee <\/a><\/strong>and Norman Holler<\/strong> from Cint.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” background_color=”#ffffff”][vc_column_inner width=”2\/3″][vc_empty_space height=”20px”][vc_column_text css=””]Open stage<\/strong><\/p>\n

19. March 2026 | 14:40 p.m. \u2013 14:55 p.m.\u00a0\u00a0<\/strong><\/p>\n

Think Fast. Test Faster! Welcome to the Digital Experience Sandbox<\/h4>\n

[\/vc_column_text][vc_empty_space height=”10″][vc_column_text css=””]<\/p>\n

Our eye square expert, Frederick Alloh<\/strong><\/a>, will present the eye square Digital Experience Sandbox, an innovative platform developed specifically for FMCG companies to visualize, collaborate on, and test their digital content\u2014all in a hyper-realistic environment with real shoppers.<\/p>\n

Join us and learn more about the Digital Experience Sandbox!<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_empty_space height=”20px”][vc_single_image image=”51175″ img_size=”medium” alignment=”center” onclick=”custom_link” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/frederick-alloh\/”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”90″]Register here!<\/a>[vc_empty_space height=”60″][\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”20″][vc_single_image image=”70729″ img_size=”large” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.succeet.de\/”][vc_empty_space height=”20″][vc_empty_space height=”20″][vc_column_text css=””] 18.-19. March, 2026 | Wiesbaden\u00a0 Inform, inspire, and network: we are ready! [\/vc_column_text][vc_empty_space height=”20″][vc_column_text css=””] From March 18 to 19, 2026, interested parties…<\/p>\n","protected":false},"author":130,"featured_media":70835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7205,203,1],"tags":[],"class_list":["post-70718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7205","category-conference","category-news"],"yoast_head":"\neye square at the succeet 2026 in Wiesbaden<\/title>\n<meta name=\"description\" content=\"Meet our eye square experts this year from March 18, 2026, to March 19, 2025, at Succeet 2026 in Wiesbaden!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/eye-square-at-the-succeet-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" 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