{"id":70711,"date":"2026-01-19T14:22:36","date_gmt":"2026-01-19T13:22:36","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=70711"},"modified":"2026-01-23T14:44:05","modified_gmt":"2026-01-23T13:44:05","slug":"insights-series-2026-jeff-bander","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/insights-series-2026-jeff-bander\/","title":{"rendered":"Insights Webinar Series with Jeff Bander"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”70712″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/eye-square-insights-series\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Why the Say\u2013Do Gap Matters<\/span><\/span>\u00a0<\/span><\/h1>\n

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22.04.2026 | 4:00 PM CEST<\/h5>\n

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Consumers often say one thing and do another \u2014 and this gap is not random. It is human.<\/p>\n

Much of traditional research is built on what people say<\/em> they will do: their intentions, opinions, and rational explanations. Yet real behavior is largely driven by the subconscious mind, where habits, emotions, and automatic responses are formed. While the conscious mind may express good intentions, it is often unaware of the deeper mechanisms that truly guide decisions in the moment of action.<\/p>\n

In this webinar, we explore why the say\u2013do gap exists, how subconscious drivers shape real-world behavior, and why relying solely on self-reported data can lead to incomplete or misleading insights. Understanding this gap is essential for generating more accurate research, designing effective marketing strategies, and making better business decisions.<\/p>\n

Join Jeff Bander<\/strong> for an insightful session on the limits of conscious reporting and the importance of looking beyond what people say to understand what they actually do.<\/p>\n

[\/vc_column_text][vc_empty_space height=”15″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”15″]register here!<\/a>[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1747743719895{background-color: #FFFFFF !important;}”][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Also, don’t miss the past and upcoming webinars in our Insights series!<\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column]learn more!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_separator type=”normal” thickness=”2″ up=”12″ down=”12″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”20px”][vc_single_image image=”54823″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Jeff Ephraim Bander<\/strong>
\nPresident eye square inc<\/strong>[\/vc_column_text][vc_empty_space height=”15px”]