{"id":70445,"date":"2025-12-17T12:13:44","date_gmt":"2025-12-17T11:13:44","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=70437"},"modified":"2025-12-17T12:33:38","modified_gmt":"2025-12-17T11:33:38","slug":"cocacola-2025","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/cocacola-2025\/","title":{"rendered":"Coca-Cola&#8217;s Christmas Advertising with Generative AI"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;70477&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 class=\"entry-title\" style=\"text-align: left;\">Real Magic? Coca-Cola, Generative AI &amp; Christmas Ads: What Really Changed in 2025?<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"229\" data-end=\"313\">Generative AI is everywhere in advertising \u2014 but is it actually making ads <em data-start=\"304\" data-end=\"312\">better<\/em>?<\/p>\n<p data-start=\"315\" data-end=\"515\">In our latest white paper, we take a close look at <strong data-start=\"365\" data-end=\"413\">Coca-Cola\u2019s AI-generated Christmas campaigns<\/strong>, comparing the 2024 and 2025 spots to see what improved, what didn\u2019t, and how real consumers reacted.<\/p>\n<p><strong>What you\u2019ll discover<\/strong><\/p>\n<ul data-start=\"781\" data-end=\"1080\">\n<li data-start=\"781\" data-end=\"867\">\n<p data-start=\"783\" data-end=\"867\">Why <em data-start=\"787\" data-end=\"807\">technically better<\/em> AI visuals don\u2019t always lead to stronger emotional impact<\/p>\n<\/li>\n<li data-start=\"868\" data-end=\"938\">\n<p data-start=\"870\" data-end=\"938\">How audiences actually perceive AI-generated ads \u2014 beyond the hype<\/p>\n<\/li>\n<li data-start=\"939\" data-end=\"1006\">\n<p data-start=\"941\" data-end=\"1006\">Where the 2025 campaign improved\u2026 and where it still fell short<\/p>\n<\/li>\n<li data-start=\"1007\" data-end=\"1080\">\n<p data-start=\"1009\" data-end=\"1080\">What this all means for brands planning to use generative AI in advertising.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-start=\"1082\" data-end=\"1228\">Based on a research study with <strong data-start=\"1105\" data-end=\"1122\">766 consumers<\/strong>, the study shows a clear takeaway: <strong data-start=\"1158\" data-end=\"1227\">better technology doesn\u2019t automatically create better advertising<\/strong>.<\/p>\n<p data-start=\"1230\" data-end=\"1357\">If you\u2019re working with AI, considering it, or just curious about how far generative ads have really come \u2014 this is a <strong>must read<\/strong>.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;15&#8243;][vc_empty_space height=&#8221;15&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIFAMA8Vij_SBoc4hqn73ozDTMjygRdxU82k-DVSGbYYHkFpbiUu_ENo31XOia5fZqyNF3S0MnIhIiNlytAotoHNTwE_OhRA5j5PXJW-GQCleWBdKR-HF4lWwUu20-dmWheN80hB6qjrUB7FqumJJ6OSnHMNdLJsb59_in3K4Ie2uE_wjChKa00Rbfq7v7nNj643EKQnMiXiK8u\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #007fff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Download whitepaper<\/a>[vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;70477&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_column_text css=&#8221;&#8221;] Real Magic? Coca-Cola, Generative AI &amp; Christmas Ads: What Really Changed in 2025? [\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text css=&#8221;&#8221;] Generative AI is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":70478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7204,204,1],"tags":[],"class_list":["post-70445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7204","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Coca-Cola&#039;s Christmas Advertising with Generative A<\/title>\n<meta name=\"description\" content=\"Real Magic? Coca-Cola AI Christmas ad. What Really Changed in 2025? In our latest whitepaper, we take a close look at Coca-Cola\u2019s AI-generated Christmas campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/cocacola-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola&#039;s Christmas Advertising with Generative AI\" \/>\n<meta property=\"og:description\" content=\"Real Magic? Coca-Cola AI Christmas ad. What Really Changed in 2025? In our latest whitepaper, we take a close look at Coca-Cola\u2019s AI-generated Christmas campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/en\/cocacola-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-17T11:13:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T11:33:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2025\/12\/Featured-Image-600-\u00d7-600-px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dominik Tostmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dominik Tostmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/cocacola-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/cocacola-2025\\\/\"},\"author\":{\"name\":\"Dominik Tostmann\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#\\\/schema\\\/person\\\/cbe08030bb63c04745cb8bab0a90f623\"},\"headline\":\"Coca-Cola&#8217;s Christmas Advertising with Generative AI\",\"datePublished\":\"2025-12-17T11:13:44+00:00\",\"dateModified\":\"2025-12-17T11:33:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/cocacola-2025\\\/\"},\"wordCount\":453,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/cocacola-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/12\\\/Featured-Image-600-\u00d7-600-px.png\",\"articleSection\":[\"2025\",\"Article\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/cocacola-2025\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/cocacola-2025\\\/\",\"name\":\"Coca-Cola's Christmas Advertising with Generative A\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/cocacola-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/cocacola-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/12\\\/Featured-Image-600-\u00d7-600-px.png\",\"datePublished\":\"2025-12-17T11:13:44+00:00\",\"dateModified\":\"2025-12-17T11:33:38+00:00\",\"description\":\"Real Magic? 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