{"id":69038,"date":"2025-10-22T14:11:38","date_gmt":"2025-10-22T12:11:38","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=69038"},"modified":"2025-10-22T16:10:03","modified_gmt":"2025-10-22T14:10:03","slug":"snapchat-marketing-impact-ar-ai-tools","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/snapchat-marketing-impact-ar-ai-tools\/","title":{"rendered":"eye square helped Snapchat \u2013 Global study on the marketing impact of AR and AI tools"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”20px”][vc_single_image image=”69040″ img_size=”full” alignment=”center” css=”” qode_css_animation=””][vc_empty_space height=”20px”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

In an advanced and global study<\/strong> conducted in collaboration with Snapchat and PMG,<\/strong> eye square has proven the impressive marketing impact of Snapchat’s latest AR and AI tools.<\/strong> The research not only shows a significant increase<\/strong> in brand awareness<\/strong> but also a noticeable improvement in engagement rates<\/strong> and conversion metrics.<\/strong> By using Sponsored AI Lenses and AI-generated videos, Snapchat achieved a measurable change in user interaction with ad content, with engagement rates up to 1.5x higher than traditional video ads.<\/p>\n

eye square’s innovative measurement methods<\/strong> enable companies to understand users’ emotional responses and make data-driven decisions. Learn more about how Snapchat’s AR<\/strong> and AI-driven advertising<\/strong> is not only changing brand perception<\/strong>, but also boosting purchase<\/strong> intent.<\/p>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

Read more in the press release \u2013 using the QR code makes it faster!<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”15px”][vc_single_image image=”69046″ alignment=”center” css=”” qode_css_animation=””][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/4″][vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30px”]Read More!<\/a>[vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

Get details on the study and on how GenAI impacts brands and consumers<\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” min_height=”800″ background_image=”69068″ padding_top=”300″][vc_column][vc_empty_space height=”30″]Check Out!<\/a>[vc_empty_space height=”30px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”20px”][vc_single_image image=”69040″ img_size=”full” alignment=”center” css=”” qode_css_animation=””][vc_empty_space height=”20px”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””] In an advanced and global study conducted in collaboration with Snapchat and PMG, eye square has proven the impressive marketing…<\/p>\n","protected":false},"author":21,"featured_media":69045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7204,1],"tags":[],"class_list":["post-69038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7204","category-news"],"yoast_head":"\nGlobal study on the marketing impact of AR and AI tool<\/title>\n<meta name=\"description\" content=\"We worked with Snap Inc. and PMG on a global study to look at how GenAI creatives affected consumer engagement and marketing outcomes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/en\/snapchat-marketing-impact-ar-ai-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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