{"id":68964,"date":"2025-10-20T18:16:53","date_gmt":"2025-10-20T16:16:53","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=68964"},"modified":"2025-10-22T11:34:00","modified_gmt":"2025-10-22T09:34:00","slug":"dwg-symposium-wuppertal","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/dwg-symposium-wuppertal\/","title":{"rendered":"DWG Symposium Wuppertal"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”20px”][vc_single_image image=”68966″ img_size=”full” alignment=”center” css=”” qode_css_animation=””][vc_empty_space height=”20px”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]The DWG Symposium on October 30, 2025, at the University of Wuppertal will focus on how brand companies can effectively design their communications to attract the attention of their target groups.<\/p>\n

In an age in which digital strategies are becoming increasingly important, current challenges and solutions will be discussed, particularly with regard to the use of artificial intelligence.<\/p>\n

The symposium will provide valuable insights into brand communication. Participants can look forward to nine exciting presentations and stimulating discussions with experts from academia and industry, covering topics such as brand identity, strategic color design, and the role of digital customer twins.[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

Valuable Insights into the Theory and Practice<\/h2>\n

[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text css=””]The symposium covers a wide range of topics. Participants and speakers will explore the current challenges that communications professionals face in the digital age in order to effectively reach their target audiences.<\/p>\n

Numerous practical examples analyze trends, how to tell brand stories, the role of social media, and which rules from the analog era are still relevant today.[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

\u201eBreaking through the Clutter\u201c<\/h2>\n

Die Gestaltung wirksamer Markenkommunikation<\/h2>\n

[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text css=””]<\/p>\n

Wuppertal, Donnerstag, den 30. Oktober 2025<\/strong><\/h3>\n

[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

Get the program and more information on the symposium<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”30px”]Read More!<\/a>[vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]Speakers will include Christian R\u00e4tsch from BBDO, Colja Dams from VOK DAMS, color expert Prof. Dr. Axel Buether from the University of Wuppertal, Ann-Kristin Wille and Thomas Langer from Versicherungskammer, Olaf Hartmann from Multisense Institut, Uwe Munzinger from Munzinger Brand & Experience, Dirk Ziems from concept m, and Sandra Sch\u00fcrmann and Dr. Tim Wulf from RTL Deutschland.<\/p>\n

eye square will be participating in the symposium with a presentation by Dr. Matthias Rothensee<\/a> (Social Sells \u2013 The Sales Power of Social Media Proven) and we are sponsoring the Deutsche Werbewissenschaftliche Gesellschaft<\/a> to support their current event.<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]You can register here!<\/strong>[\/vc_column_text][vc_empty_space height=”30px”]Sign up!<\/a>[vc_empty_space height=”30px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”20px”][vc_single_image image=”68966″ img_size=”full” alignment=”center” css=”” qode_css_animation=””][vc_empty_space height=”20px”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]The DWG Symposium on October 30, 2025, at the University of Wuppertal will focus on how brand companies can effectively design…<\/p>\n","protected":false},"author":21,"featured_media":68967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7204,203,1],"tags":[],"class_list":["post-68964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7204","category-conference","category-news"],"yoast_head":"\nDWG Symposium Wuppertal | eye square<\/title>\n<meta name=\"description\" content=\"The Werbewissenschaftliche Symposium at the University of Wuppertal deals with the effectiveness of advertising. 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