{"id":67660,"date":"2025-09-02T14:56:17","date_gmt":"2025-09-02T12:56:17","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=67660"},"modified":"2025-09-02T14:56:17","modified_gmt":"2025-09-02T12:56:17","slug":"der-markentag-2025","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/der-markentag-2025\/","title":{"rendered":"eye square @ Der MARKENTAG 2025"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”67678″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Conference about the future of brand management<\/h1>\n

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October 1\u20132, 2025 | Hamburg<\/h5>\n

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This year’s MARKENTAG<\/strong><\/a> will take place in Hamburg<\/strong> on October 1-2, 2025<\/strong>. Since a while now, this event has been an important platform for discussions about the future of brand management<\/strong> in German-speaking countries. At the scientific symposium, both young and experienced scientists will discuss the current state of research in the field of brand science.<\/p>\n

In addition to technical discussions, the event also aims to contribute to the cultivation and development of networks and help establish new research projects in the field of brand research. The conference will feature exciting presentations by selected keynote speakers and scientific presentations that will be reviewed in advance by recognized brand researchers to ensure the high quality of the contributions.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”15″][vc_empty_space height=”15″]learn more!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_column_text css=””]<\/p>\n

Meet our eye square experts!<\/h1>\n

[\/vc_column_text][vc_empty_space height=”15″][vc_column_text css=””]We will also be participating in this year’s MARKENTAG<\/strong> <\/a>and will be presenting a research project together with colleagues from our industry. Join us as we delve deeper into the topic of artificial intelligence and explore exciting future prospects for the industry under the title \u201cAI-supported, brand-oriented touchpoints \u2013 Design and impact of brand-oriented AI chatbots.\u201d<\/em><\/strong><\/p>\n

Are you interested in AI<\/strong> and would you like to learn more about it? Register here!<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″]register here!<\/a>[vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”20px”][vc_single_image image=”37987″ css=”” qode_css_animation=””][vc_empty_space height=”15px”][vc_column_text css=””]Frederick Alloh<\/strong>
\nResearch Consultant <\/strong>\u00a0<\/strong><\/p>\n

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