{"id":67084,"date":"2025-08-12T13:13:39","date_gmt":"2025-08-12T11:13:39","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=67084"},"modified":"2025-08-13T12:10:41","modified_gmt":"2025-08-13T10:10:41","slug":"bsfz-seal-competence-in-innovation-in-research-development","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/bsfz-seal-competence-in-innovation-in-research-development\/","title":{"rendered":"BSFZ Seal for Compentence in Innovation in Research &amp; Development"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;67138&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.bescheinigung-forschungszulage.de\/forschung-und-entwicklung-im-rampenlicht&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Innovation Spotlighted: Why eye square as a Market Research Company Receives Research Allowance<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"142\" data-end=\"615\">The Research Allowance is a federal tax incentive granted to companies for their research and development activities. It supports the <strong>innovation strength<\/strong> and <strong>competitiveness of businesses in Germany<\/strong>.<\/p>\n<p data-start=\"142\" data-end=\"615\"><a href=\"https:\/\/www.bescheinigung-forschungszulage.de\/forschung-und-entwicklung-im-rampenlicht\" target=\"_blank\" rel=\"noopener\"><strong>Their funding<\/strong><\/a> is available for<strong> research and development projects (R&amp;D projects)<\/strong> from the categories <strong>basic research, industrial research, or experimental development.<\/strong><\/p>\n<p data-start=\"142\" data-end=\"615\">To receive this incentive, companies must prove that their projects meet the criteria set out in the Research Allowance Act. The <strong>BSFZ<\/strong> examines and certifies these activities. <strong>A positive result enables us to carry the BSFZ seal now \u2013 a visible sign of our innovation competence!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>The BSFZ supports Our active Research Projects: SEAL and the Sandbox<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"669\" data-end=\"795\">Two prominent examples of our research activities are <strong><a href=\"https:\/\/www.eye-square.com\/en\/in-context-eye-tracking\/\" target=\"_blank\" rel=\"noopener\">SEAL (Smartphone Eye-Tracking Algorithm)<\/a><\/strong> and the <a href=\"https:\/\/www.eye-square.com\/en\/sandbox\/\" target=\"_blank\" rel=\"noopener\"><strong>Digital Experience Sandbox<\/strong><\/a>.<\/p>\n<ul>\n<li data-start=\"799\" data-end=\"981\"><strong data-start=\"799\" data-end=\"807\">SEAL<\/strong>: A platform-independent, calibration- and app-free tool that provides companies with precise insights into user engagement and emotional reactions to mobile media offerings.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul data-start=\"797\" data-end=\"1072\">\n<li data-start=\"985\" data-end=\"1072\">\n<p data-start=\"987\" data-end=\"1072\"><strong data-start=\"987\" data-end=\"998\">Sandbox<\/strong>: Sandbox: highly flexible test environments with a high level of experimental control in a sandbox. Easy, simultaneous measurement of perception, emotion, and cognition in a single test run for Brand and Media experience, User Experience, and Shopper Experience.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-start=\"1074\" data-end=\"1213\">These <a href=\"https:\/\/www.eye-square.com\/en\/technology\/\" target=\"_blank\" rel=\"noopener\"><strong>technologies<\/strong><\/a> highlight our commitment to equipping brands with tools that enable seamless, intuitive, and effective user experiences<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#00000000&#8243; css=&#8221;.vc_custom_1754043785115{background-color: #FFFFFF !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_single_image image=&#8221;67081&#8243; img_size=&#8221;150&#215;150&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;darken&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/sandbox\/&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]Choose your media or retail platform and see your ideas in action! Digital experience in controlled and simulated environments, tested by real consumers.[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/sandbox\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#FFFFFF\" class=\"qbutton  default\" style=\"color: #FFFFFF; border-color: #007FFF; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">learn more!<\/a>[vc_empty_space height=&#8221;30px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_single_image image=&#8221;67082&#8243; img_size=&#8221;150&#215;150&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; qode_hover_animation=&#8221;darken&#8221; link=&#8221;https:\/\/www.eye-square.com\/en\/in-context-eye-tracking\/&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]User-friendly eye tracking. Device-independent, a software- and browser-based solution with no additional hardware costs or app downloads.[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/in-context-eye-tracking\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#FFFFFF\" class=\"qbutton  default\" style=\"color: #FFFFFF; border-color: #007FFF; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">learn more!<\/a>[vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Innovation as Part of Our DNA<\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"1253\" data-end=\"1545\"><strong>Innovation<\/strong> is not just a buzzword for us; it\u2019s an integral part of our <strong><a href=\"https:\/\/www.eye-square.com\/en\/company\/\" target=\"_blank\" rel=\"noopener\">company culture<\/a><\/strong>. We continually invest in research and development to gain new insights and turn them into practical solutions. Our commitment is evident not only in our projects but also in the recognition from the <a href=\"https:\/\/www.bescheinigung-forschungszulage.de\/\" target=\"_blank\" rel=\"noopener\"><strong>BSFZ<\/strong><\/a>.<\/p>\n<p data-start=\"1566\" data-end=\"1914\">The <strong><a href=\"https:\/\/www.bescheinigung-forschungszulage.de\/bsfz-siegel\" target=\"_blank\" rel=\"noopener\">BSFZ seal<\/a><\/strong> is not just an award for us; it\u2019s also an encouragement <strong>to remain at the forefront of market research<\/strong>. It confirms our role as an <strong>innovative company<\/strong> and motivates us to continue exploring new paths.<\/p>\n<p data-start=\"1566\" data-end=\"1914\">We thank the <strong>BSFZ<\/strong> for the recognition and look forward to shaping the future of <strong>market research<\/strong> together with our partners and clients!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#00000000&#8243;][vc_column css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;30px&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.bescheinigung-forschungszulage.de\/forschung-und-entwicklung-im-rampenlicht\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#FFFFFF\" class=\"qbutton  default\" style=\"color: #FFFFFF; border-color: #007FFF; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007FFF;\">Get more information!<\/a>[vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_single_image image=&#8221;67138&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; link=&#8221;https:\/\/www.bescheinigung-forschungszulage.de\/forschung-und-entwicklung-im-rampenlicht&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;30&#8243;][vc_empty_space height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;] Innovation Spotlighted: Why eye square as a Market Research Company Receives&#8230;<\/p>\n","protected":false},"author":21,"featured_media":67088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7204,204,1],"tags":[],"class_list":["post-67084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7204","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Innovation and our BSFZ Seal for Research &amp; 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