{"id":66609,"date":"2025-08-01T12:59:18","date_gmt":"2025-08-01T10:59:18","guid":{"rendered":"https:\/\/www.eye-square.com\/en\/?p=66609"},"modified":"2025-08-01T16:13:19","modified_gmt":"2025-08-01T14:13:19","slug":"michael-schiessl-minds-of-market-research-bvm","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/en\/michael-schiessl-minds-of-market-research-bvm\/","title":{"rendered":"BVM-Yearbook \u2013 Minds of Market Research 2025"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”66613″ img_size=”full” css=”” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””]<\/p>\n

Congratulations to our CEO, Michael Schie\u00dfl!<\/span><\/b>\u00a0<\/span><\/h1>\n

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The market research industry thrives not only on data and consumer behavior but is also shaped by influential personalities who drive innovation through their ideas and dedication. The Federal Association of German Market and Social Researchers (BVM<\/a>), to which our CEO belongs, highlights such individuals through its “Minds in Market Research” campaign. This year, industry professionals had the opportunity to nominate their role models, and we are thrilled that Michael Schie\u00dfl<\/strong> has been selected to be featured in the BVM Yearbook 2025.<\/p>\n

With over 25 years of experience, Michael Schie\u00dfl has significantly impacted the industry. As a psychologist and a pioneer in implicit market research, he has transformed eye square into a leading institute for exploring digital human experiences. His work uniquely integrates neuroscientific insights, psychological research, and technological advancements into a comprehensive methodological approach. His influence is evident through numerous publications, presentations, and his active involvement in the BVM, where he served as a regional leader and a member of the specialist council.<\/p>\n

Our CEO’s mission is to deeply understand consumer behavior, employing both explicit and implicit measurement techniques beyond traditional surveys. Under his leadership, eye square has developed innovative technologies such as the InContext-Sandbox<\/a>, SEAL Eye Tracking<\/a>,<\/strong> and advanced emotion measurement<\/a><\/strong> tools.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#00000000″ css=”.vc_custom_1754043872951{background-color: #FFFFFF !important;}”][vc_column width=”1\/2″][vc_empty_space height=”30px”][vc_single_image image=”66639″ img_size=”medium” css=”” qode_css_animation=””][vc_empty_space height=”5px”][vc_column_text css=””]BVM Congress 2025 | Roman Burkart, Team Lead Create & Product Manager[\/vc_column_text][vc_empty_space height=”5px”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”30px”][vc_single_image image=”66638″ img_size=”medium” css=”” qode_css_animation=””][vc_empty_space height=”5px”][vc_column_text css=””]BVM Congress 2025 | Michael Schiessl, CEO, Katharina Mueller & Roman Burkart[\/vc_column_text][vc_empty_space height=”5px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

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The new Integrated Human Experience Measurement<\/strong><\/a> system, introduced by our colleague Roman Burkart<\/a> at the BVM Congress in June, combines eye tracking on everyday devices with the ability to recognize up to 47 facial expressions, alongside behavioral metrics like clicks, dwell time, and interactions.<\/p>\n

This technological advancement allows brands and researchers to conduct user experience testing in a realistic manner-efficiently, at scale, and seamlessly integrated. Our platforms empower companies to respond swiftly to market changes, thereby enhancing their competitive edge.<\/p>\n

This year, eye square has been nominated for the BVM Innovation Award<\/a>, further demonstrating that our holistic research approach, which encompasses perception, emotion, and cognition, is shaping the future.<\/p>\n<\/div>\n

Michael Schie\u00dfl’s recognition as one of the “Minds of Market Research 2025”<\/strong> is a testament not only to his professional excellence but also to the enthusiasm of many individuals in our network who nominated him for this honor.<\/p>\n

We extend our heartfelt congratulations and express our gratitude!<\/strong><\/p>\n<\/div>\n

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[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#00000000″][vc_column css_animation=”none”][vc_empty_space height=”30px”]BVM Congress<\/a>[vc_empty_space height=”30px”][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#00000000″ css=”.vc_custom_1754043872951{background-color: #FFFFFF !important;}”][vc_column][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

Learn more about our innovations!<\/strong><\/h1>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#00000000″ css=”.vc_custom_1754043785115{background-color: #FFFFFF !important;}”][vc_column width=”1\/2″][vc_empty_space height=”10px”][vc_single_image image=”66622″ img_size=”150×150″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” qode_hover_animation=”darken” link=”https:\/\/www.eye-square.com\/en\/sandbox\/”][vc_empty_space height=”30px”][vc_column_text css=””]Choose your platform and see your ideas in action! Discover the digital experience in controlled and simulated environments, tested by real consumers.[\/vc_column_text][vc_empty_space height=”30px”]learn more!<\/a>[vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”10px”][vc_single_image image=”66623″ img_size=”150×150″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” qode_hover_animation=”darken” link=”https:\/\/www.eye-square.com\/en\/in-context-eye-tracking\/”][vc_empty_space height=”30px”][vc_column_text css=””]Precise eye tracking for social media tests. A software- and browser-based solution, no additional hardware costs or app downloads.[\/vc_column_text][vc_empty_space height=”30px”]learn more!<\/a>[vc_empty_space height=”30px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30px”][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

About Michael Schiessl<\/span><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1729684102984{padding-bottom: px !important;background-color: #FFFFFF !important;}”][vc_column width=”1\/4″][vc_empty_space height=”30px”][vc_single_image image=”64253″ onclick=”custom_link” img_link_target=”_blank” css=”” qode_css_animation=”” link=”https:\/\/www.eye-square.com\/en\/michael-schiessl\/”]

Michael Schiessl<\/a> is a psychology graduate and the founder and CEO of eye square. He specializes in implicit market research, with his work primarily focusing on the effects of advertising, brand analysis, user experience, and shopper behavior. As a recognized authority in his field, he frequently shares his insights as a speaker at various conferences and symposia.<\/p>\n<\/div>\n<\/div>\n

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[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”30″][vc_single_image image=”66613″ img_size=”full” css=”” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”30″][vc_empty_space height=”30″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text css=””] Congratulations to our CEO, Michael Schie\u00dfl!\u00a0 [\/vc_column_text][vc_empty_space 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